Social Media Marketing Specialist

Job Title:

Company:

Location:

About the Company:

Realatte Ventures Ltd. is a digital-first marketing agency specializing in real estate marketing, creative strategy, performance marketing, and brand communication. We work with top real estate developers and brands across India, managing their digital presence, social media communication, ad campaigns, and creative storytelling. Our team focuses on delivering innovative ideas, engaging content, and data-driven results to create impactful brand experiences.

About the Role:

We are looking for a proactive and creative Social Media Specialist who has hands-on experience managing brand social media pages in an agency environment. The ideal candidate should be strong with ideation, content writing, and day-to-day platform execution.

Key Responsibilities:

- Develop and maintain monthly social media content calendars for various brands.

- Write captions, one-liners, post copy, and relevant hashtags for posts and reels.

- Manage and execute content across platforms like Instagram, Twitter (X), LinkedIn, etc.

- Brainstorm creative ideas, campaign concepts, and content directions with the design and creative teams.

- Work closely with designers to ensure timely delivery of creatives as per calendar.

- Stay updated with the latest social media trends, reel formats, and engagement ideas.

- Assist in planning and executing brand campaigns, contests, and community activities.

- Support basic analytics tracking and monthly reporting.

Requirements:

- Minimum 1 year of experience in a digital/social media agency.

- Must have worked on brand pages (not just personal pages).

- Strong writing skills — ability to craft catchy one-liners, captions, and hashtags.

- Good understanding of platforms: Instagram, Twitter (X), LinkedIn.

- Should have participated in creative brainstorming sessions with designers/creative team.

- Knowledge of social media trends, formats, and audience behaviour.

- Graduates from BMM, BMS, or BBA preferred.

- Strong creative thinking, attention to detail, and ability to work under deadlines.