Social Media Marketing Manager

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We are looking for a talented and creative Social Media Marketing Executive with 3–4 years of experience in digital marketing, ad campaign execution, and brand building across social platforms. The ideal candidate should have a hands-on approach to managing social accounts, running targeted ads, and promoting products effectively. A strong grasp of SEO and digital analytics is a must. You will work with cross-functional teams to drive visibility, engagement, and conversions.

Key Responsibilities:

• Develop and execute social media strategies aligned with marketing goals
• Manage brand presence and handle official pages across platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.)
• Plan and run ad campaigns to drive engagement, traffic, and conversions
• Promote products through organic and paid social tactics
• Collaborate with creative teams for designing engaging content (visual and textual)
• Monitor daily performance of campaigns and optimize for better results
• Track social KPIs, prepare performance reports, and derive actionable insights
• Engage with audiences, respond to queries, and maintain brand tone
• Stay updated with the latest social media trends, tools, and algorithm changes
• Coordinate influencer collaborations and strategic partnerships
• Implement and support SEO strategies to complement social campaigns

Skills Requirement:

• Proven experience in running ads on platforms like Meta Ads, LinkedIn Ads, etc.
• Proficient in managing and handling social media pages with strong brand tone and consistency
• Hands-on experience with product promotions across various social platforms
• Working knowledge of SEO and how it integrates with social media
• Strong understanding of social media tools (Meta Business Suite, Hootsuite, Buffer, etc.)
• Solid analytical skills with experience using Google Analytics, Meta Insights, and more
• Creative content creation skills (copywriting, video, design coordination)
• Strong time management and multitasking abilities
• Excellent communication and storytelling skills
• Self-motivated and comfortable working in a fast-paced environment
• Team player with the ability to collaborate across departments