Sortify India

Job Profile: Digital Marketing Intern Company: Sortify India Location: Nerul, Navi-Mumbai (Work from Office) Timing: 9:30 AM – 6:30 PM ⸻ 🎯 Role Objective To strengthen Sortify India’s brand presence both online (social media & website) and offline (lead generation, outreach & partnerships) with a focus on creating engaging content, generating leads, and driving sales opportunities in the refurbished laptop sector. 🛠 Key Responsibilities 1. Social Media & Content Management • Create, design & publish 1 post + 1 reel daily across Instagram, Facebook, LinkedIn, Threads & YouTube Shorts. • Research trending topics, viral sounds, AI-based content & competitor strategies → adapt them for Sortify India. • Maintain a weekly content calendar (user-based, hooks-based, trend-based, value-driven). • Track insights (reach, engagement, conversions) → archive low performers, replicate high-engagement content. • Engage with followers via comments, DMs, and interactive stories. 2. SEO & Website Optimization • Audit SortifyIndia.com for errors, UX, SEO gaps. • Write SEO-friendly product descriptions & blogs (keywords: refurbished laptops, budget laptops, sustainable IT, affordable laptops in Mumbai). • Suggest improvements on Shopify (layout, CTA placement, image optimization). • Track website traffic & performance via Google Analytics & Shopify tools. 3. Lead Generation & Outreach (Offline + B2B) • Build location-wise lead databases of colleges, schools, SMEs, startups, and co-working spaces. • Collect & organize phone numbers, emails, LinkedIn profiles, Instagram handles. • Reach out via cold calls, emails & DMs to pitch Sortify India’s services. • Maintain a daily outreach tracker (calls made, emails sent, responses). 4. Partnerships & Offline Branding • Approach colleges for campus stalls, internship fairs & sponsorships. • Tie up with co-working spaces, startups, corporates for bulk laptop orders. • Identify opportunities for local branding (flyers, posters, student events). • Support in planning offline marketing campaigns & events. 5. Market Research & Competitor Tracking • Study competitor ads, pricing, offers, content strategies. • Use Meta Ad Library & Google Ads to track paid marketing activity. • Suggest unique positioning ideas for Sortify India in Navi Mumbai & Mumbai markets. 6. Reporting & Analytics • Maintain a daily tracker of: • Social media posts, reels & engagement • Leads generated (outreach, responses, follow-ups) • Submit a weekly performance report covering: • Social media growth • Website SEO progress • Leads & opportunities generated 🎓 Desired Skills • Strong creativity in social media content creation (Canva, CapCut, editing). • Basic understanding of SEO, Shopify & Google Analytics. • Communication skills for cold calling, emailing & networking. • Research-driven & self-motivated to handle both online & offline marketing. 🚀 Learning Outcomes • End-to-end exposure in Digital Marketing (SEO, Social Media, Paid Ads). • Hands-on experience in Lead Generation & B2B Sales Outreach. • Opportunity to contribute directly to brand building, partnerships & revenue growth.