Job Profile: Digital Marketing Intern Company: Sortify India Location: Nerul, Navi-Mumbai (Work from Office) Timing: 9:30 AM – 6:30 PM ⸻ 🎯 Role Objective To strengthen Sortify India’s brand presence both online (social media & website) and offline (lead generation, outreach & partnerships) with a focus on creating engaging content, generating leads, and driving sales opportunities in the refurbished laptop sector. 🛠 Key Responsibilities 1. Social Media & Content Management • Create, design & publish 1 post + 1 reel daily across Instagram, Facebook, LinkedIn, Threads & YouTube Shorts. • Research trending topics, viral sounds, AI-based content & competitor strategies → adapt them for Sortify India. • Maintain a weekly content calendar (user-based, hooks-based, trend-based, value-driven). • Track insights (reach, engagement, conversions) → archive low performers, replicate high-engagement content. • Engage with followers via comments, DMs, and interactive stories. 2. SEO & Website Optimization • Audit SortifyIndia.com for errors, UX, SEO gaps. • Write SEO-friendly product descriptions & blogs (keywords: refurbished laptops, budget laptops, sustainable IT, affordable laptops in Mumbai). • Suggest improvements on Shopify (layout, CTA placement, image optimization). • Track website traffic & performance via Google Analytics & Shopify tools. 3. Lead Generation & Outreach (Offline + B2B) • Build location-wise lead databases of colleges, schools, SMEs, startups, and co-working spaces. • Collect & organize phone numbers, emails, LinkedIn profiles, Instagram handles. • Reach out via cold calls, emails & DMs to pitch Sortify India’s services. • Maintain a daily outreach tracker (calls made, emails sent, responses). 4. Partnerships & Offline Branding • Approach colleges for campus stalls, internship fairs & sponsorships. • Tie up with co-working spaces, startups, corporates for bulk laptop orders. • Identify opportunities for local branding (flyers, posters, student events). • Support in planning offline marketing campaigns & events. 5. Market Research & Competitor Tracking • Study competitor ads, pricing, offers, content strategies. • Use Meta Ad Library & Google Ads to track paid marketing activity. • Suggest unique positioning ideas for Sortify India in Navi Mumbai & Mumbai markets. 6. Reporting & Analytics • Maintain a daily tracker of: • Social media posts, reels & engagement • Leads generated (outreach, responses, follow-ups) • Submit a weekly performance report covering: • Social media growth • Website SEO progress • Leads & opportunities generated 🎓 Desired Skills • Strong creativity in social media content creation (Canva, CapCut, editing). • Basic understanding of SEO, Shopify & Google Analytics. • Communication skills for cold calling, emailing & networking. • Research-driven & self-motivated to handle both online & offline marketing. 🚀 Learning Outcomes • End-to-end exposure in Digital Marketing (SEO, Social Media, Paid Ads). • Hands-on experience in Lead Generation & B2B Sales Outreach. • Opportunity to contribute directly to brand building, partnerships & revenue growth.
Company Description Sortify India is a fast-growing D2C brand that delivers trusted, performance-optimized refurbished laptops to students, professionals, corporates, startups, SMEs, MSMEs, and institutions across India. With quality, affordability, and sustainability at its core, Sortify India addresses the affordability barrier of high-performance laptops and the e-waste crisis. Each refurbished device undergoes meticulous inspection, component testing, and professional refurbishment. Sortify India offers a 1-year warranty, transparent quality checks, and buyback options, providing a reliable platform for buying refurbished laptops. Role Description This is a full-time on-site role for a Social Media Manager based in Navi Mumbai. The Social Media Manager will be responsible for building and executing Sortify’s social media strategy, leading campaigns, and managing digital marketing initiatives. The role requires overseeing social media content creation, performance tracking, and driving growth through innovative marketing approaches. Qualifications Minimum 2 years of professional experience in Social Media Marketing / Digital Marketing. Proven skills in content creation, social media strategy, and campaign management . Strong communication and leadership skills. Ability to lead a team, manage interns, and work collaboratively in an on-site startup environment. Proficiency in social media analytics, SEO, and ad tools. Degree in Marketing, MBA, Mass Communication, or related field preferred. Key Responsibilities A. Social Media Strategy & Content Plan, create, and manage Sortify’s presence on Instagram, LinkedIn, Facebook & YouTube. Lead video & reel production – develop engaging content, storytelling formats, and campaigns. Build content calendars, align with brand strategy, and maintain consistency in tone & style. B. LinkedIn & Thought Leadership Draft & publish impactful posts on refurbished tech, sustainability, and startup culture. Identify trending topics and position Sortify as an industry leader. Repurpose blogs, events, and campaigns into creative content pieces. C. SEO & Website Optimization Oversee SEO audits of SortifyIndia.com for UX, content, and performance improvements. Create SEO-friendly product descriptions, landing pages & blogs. Collaborate with web team to improve site layout, CTAs, and conversions. D. Lead Generation & Outreach Develop outreach strategies for colleges, startups, SMEs & corporates. Manage cold calls, email marketing, and partnership campaigns. Build databases & track conversions for B2B growth. E. Partnerships & Branding Identify and establish partnerships with colleges, co-working spaces, and corporate bodies. Supervise offline branding activities – stalls, flyers, posters & events. Strengthen Sortify’s brand presence in both online & offline markets. F. Analytics & Market Research Track campaign performance, generate weekly reports, and recommend improvements. Analyze competitor strategies and identify growth opportunities. Use Meta Ad Library, Google Ads & analytics tools for optimization. Who You Are A social media professional with 2+ years’ experience managing brands or startups. Skilled in Canva, CapCut (or similar editing tools), digital marketing tools, and analytics. Comfortable leading a small team of interns & managing multiple campaigns. Strategic, creative, and data-driven, with a passion for growth marketing . Prior experience in a startup environment preferred . Perks & Benefits Competitive Salary Performance-based incentives Certificate & Letter of Recommendation for team leadership (if managing interns) Mentorship in brand building & marketing strategy Career growth opportunities in a fast-scaling startup
Digital Marketing Intern at Sortify India 📍 Location: Nerul, Navi Mumbai (Work from Office) 🕒 Timings: 9:30 AM – 6:30 PM 📅 Duration: 3–6 months ⸻ 🚀 About the Role At Sortify India, we’re on a mission to make refurbished laptops the smart choice for students, professionals, and corporates. We’re looking for a creative & driven Digital Marketing Intern who’s excited to build content, campaigns, and connections that drive growth. You won’t just be “posting on social media” — you’ll be shaping our brand voice, storytelling, and digital presence across multiple platforms. ⸻ 🎥 Video Content Creation • Shoot, edit, and publish short-form videos & reels for Instagram, LinkedIn & YouTube Shorts. • Experiment with trends, hooks & storytelling formats. • Capture behind-the-scenes & day-in-the-life stories for Sortify’s brand. ⸻ 💼 LinkedIn Content Creation • Draft engaging, insightful LinkedIn posts around refurbished tech, sustainability, and startup culture. • Research trending topics in tech & marketing → adapt them for Sortify. • Repurpose blogs, events & campaigns into snackable content pieces. ⸻ 🗂 Content Management • Maintain a posting calendar across Instagram, Facebook, LinkedIn & YouTube. • Track content performance → archive low performers, double down on high performers. • Ensure brand consistency in tone, style & design across all platforms. ⸻ 🔎 SEO & Website Optimization • Audit SortifyIndia.com for SEO, UX & performance gaps. • Write SEO-friendly product descriptions & blogs (keywords: refurbished laptops, budget laptops, sustainable IT). • Improve Shopify layouts, CTAs, and site speed. ⸻ 📞 Lead Generation & Outreach (Offline + B2B) • Build databases of colleges, startups, SMEs & co-working spaces. • Reach out via cold calls, emails & DMs to pitch Sortify services. • Track outreach results daily. ⸻ 🤝 Partnerships & Branding • Tie up with colleges, co-working spaces & corporates for collaborations. • Support offline branding through stalls, flyers, posters & student events. • Identify new opportunities for local market presence. ⸻ 📊 Market Research & Analytics • Study competitor ads, offers & strategies. • Track campaigns using Meta Ad Library & Google Ads. • Maintain weekly reports on growth, SEO & lead generation. ⸻ 🎯 Who You Are • A student/fresher passionate about content, social media & marketing. • Skilled in Canva, CapCut (or similar editing tools). • Comfortable with outreach (emails, calls, DMs). • Creative, research-driven & ready to hustle in a startup. ⸻ 🌟 Perks & Learning Outcomes • Hands-on exposure in Video Content, Social Media, SEO & Ads. • Real-world experience in Lead Generation & Partnerships. • Mentorship in brand building & growth marketing. • A chance to leave your mark at a fast-scaling startup. ⸻ 📩 How to Apply? Send your resume to [manas@sortifyindia.com] with subject: Application – Digital Marketing Intern (Sortify India)