Digital Marketing Intern

Job Profile: Digital Marketing Intern

Company: Sortify India

Location: Nerul, Navi-Mumbai (Work from Office)

Timing: 9:30 AM – 6:30 PM

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🎯 Role Objective

To strengthen Sortify India’s brand presence both online (social media & website) and offline (lead generation, outreach & partnerships) with a focus on creating engaging content, generating leads, and driving sales opportunities in the refurbished laptop sector.

🛠 Key Responsibilities

1. Social Media & Content Management

• Create, design & publish 1 post + 1 reel daily across Instagram, Facebook, LinkedIn, Threads & YouTube Shorts.

• Research trending topics, viral sounds, AI-based content & competitor strategies → adapt them for Sortify India.

• Maintain a weekly content calendar (user-based, hooks-based, trend-based, value-driven).

• Track insights (reach, engagement, conversions) → archive low performers, replicate high-engagement content.

• Engage with followers via comments, DMs, and interactive stories.

2. SEO & Website Optimization

• Audit SortifyIndia.com for errors, UX, SEO gaps.

• Write SEO-friendly product descriptions & blogs (keywords: refurbished laptops, budget laptops, sustainable IT, affordable laptops in Mumbai).

• Suggest improvements on Shopify (layout, CTA placement, image optimization).

• Track website traffic & performance via Google Analytics & Shopify tools.

3. Lead Generation & Outreach (Offline + B2B)

• Build location-wise lead databases of colleges, schools, SMEs, startups, and co-working spaces.

• Collect & organize phone numbers, emails, LinkedIn profiles, Instagram handles.

• Reach out via cold calls, emails & DMs to pitch Sortify India’s services.

• Maintain a daily outreach tracker (calls made, emails sent, responses).

4. Partnerships & Offline Branding

• Approach colleges for campus stalls, internship fairs & sponsorships.

• Tie up with co-working spaces, startups, corporates for bulk laptop orders.

• Identify opportunities for local branding (flyers, posters, student events).

• Support in planning offline marketing campaigns & events.

5. Market Research & Competitor Tracking

• Study competitor ads, pricing, offers, content strategies.

• Use Meta Ad Library & Google Ads to track paid marketing activity.

• Suggest unique positioning ideas for Sortify India in Navi Mumbai & Mumbai markets.

6. Reporting & Analytics

• Maintain a daily tracker of:

• Social media posts, reels & engagement

• Leads generated (outreach, responses, follow-ups)

• Submit a weekly performance report covering:

• Social media growth

• Website SEO progress

• Leads & opportunities generated

🎓 Desired Skills

• Strong creativity in social media content creation (Canva, CapCut, editing).

• Basic understanding of SEO, Shopify & Google Analytics.

• Communication skills for cold calling, emailing & networking.

• Research-driven & self-motivated to handle both online & offline marketing.

🚀 Learning Outcomes

• End-to-end exposure in Digital Marketing (SEO, Social Media, Paid Ads).

• Hands-on experience in Lead Generation & B2B Sales Outreach.

• Opportunity to contribute directly to brand building, partnerships & revenue growth.