Social Media Marketing Manager

About Mushnoom

Mushnoom is an innovative brand in the nutraceuticals and lifestyle wellness space. We are passionate about bringing high-quality, science-backed products to global audiences, supported by data-driven strategies and authentic storytelling. Our mission is to redefine wellness experiences through impactful content, community building, and influencer-led campaigns.

Role Purpose

We are seeking a Social Media & Influencer Marketing Manager to lead Mushnoom's digital presence. This role is responsible for building our brand narrative across social platforms, managing influencer partnerships, and ensuring seamless collaboration between our in-house team and external agencies.

Key Responsibilities

Social Media Strategy & Execution

- Develop and implement a content calendar across YouTube, Meta (Facebook & Instagram), LinkedIn, TikTok, and X (Twitter).

- Provide data-driven insights to enhance engagement and performance.

- Work closely with the Social Media Executive and agency partners to deliver impactful campaigns.

Influencer Marketing

- Build and maintain an influencer database across nutraceutical, supplements, and lifestyle categories.

- Identify, onboard, and negotiate collaborations with influencers within budgets.

- Provide creative direction for influencer content to ensure brand consistency.

- Coordinate with agencies and internal stakeholders to manage execution.

Analytics & Reporting

- Track KPIs for both social and influencer campaigns.

- Provide regular performance reports with actionable insights.

- Continuously optimize strategies based on data.

Paid Media Support

- Oversee content direction for paid marketing assets.

- Collaborate with agencies for smooth execution of paid campaigns.

What You'll Bring

- 46 years of experience in social media management & influencer marketing.

- Proven expertise in global campaign execution.

- Experience in nutraceuticals, supplements, or lifestyle brands is a strong plus.

- Excellent communication, negotiation, and project management skills.

- Data-driven mindset with familiarity in analytics tools.

- Strong ability to collaborate across internal teams and external agencies.

Compensation

Market-aligned range: ?814 LPA (depending on experience and expertise).

Competitive pay with performance-based incentives and growth opportunities.

Why Join Mushnoom

- Be part of a fast-growing wellness brand with global ambitions.

- Lead end-to-end campaigns that shape brand presence and consumer engagement.

- Collaborate with a passionate, creative, and high-performing team.

- Opportunity to make a real impact in the lifestyle and wellness space.