Social Media Marketing Executive

Social Media Strategy & Planning Develop and implement social media strategies aligned with business objectives. Plan content calendars for different platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.). Research trends, competitors, and audience insights to improve campaigns. Content Creation & Management Create engaging content (posts, reels, videos, graphics, blogs) tailored for each platform. Collaborate with designers, content writers, and video editors for high-quality creatives. Schedule and publish content consistently. Community Engagement Respond to comments, queries, and messages promptly. Build and manage strong online communities. Encourage user-generated content and engage with followers. Advertising & Campaigns Plan and execute paid ad campaigns on Facebook, Instagram, LinkedIn, YouTube, etc. Optimize ads for maximum ROI (lead generation, website traffic, conversions). Monitor ad performance and adjust targeting, creatives, and budgets. Analytics & Reporting Track KPIs such as reach, engagement, followers, clicks, leads, and conversions. Use tools like Meta Business Suite, Google Analytics, and LinkedIn Insights. Prepare monthly/weekly reports on campaign performance. Brand Building & Collaboration Maintain a consistent brand voice and identity across platforms. Collaborate with influencers and brand ambassadors. Support in PR activities and online reputation management. Innovation & Trends Stay updated with the latest social media trends, algorithms, and tools. Experiment with new formats (live sessions, polls, stories, AR filters). Suggest creative campaigns to increase reach and engagement. ✅ Skills Required: Strong knowledge of social media platforms & trends Content creation & copywriting skills Paid ads management (Facebook Ads, LinkedIn Ads, Google Ads) Analytics & reporting skills Creativity, communication, and adaptability