Social Media Marketer

Job Title - Social Media Marketer

Experience: 2 - 4 Years

Notice Period: 0-15 days (Preferred Immediate Joiner)

Preferred Industry: Ecommerce Agency/Retail/Advertisement Agency

Industry: Business Consulting and Services

Objectives of this Role:

• Develop and execute creative and data-driven social media strategies to enhance brand visibility and engagement.
• Manage multi-platform content planning, creation, and execution across social channels (Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.).
• Utilize AI tools for content ideation, automation, and performance optimization.
• Collaborate with influencers, content creators, and brand ambassadors to amplify digital presence.
• Monitor, analyze, and report on social media performance, deriving insights to improve future campaigns.
• Stay updated with evolving trends, algorithm changes, and emerging platforms to keep the brand ahead in the digital landscape.

Key Responsibilities:

• Develop and manage social media calendars, ensuring timely execution of campaigns and posts.
• Create high-quality, engaging, and platform-specific content, including reels, stories, graphics, and videos.
• Leverage AI-powered tools for content automation, trend analysis, and sentiment tracking.
• Build and maintain relationships with influencers and content creators to drive brand awareness.
• Optimize posts and campaigns for reach, engagement, and conversions.
• Respond to audience interactions, managing community engagement and fostering brand loyalty.
• Work closely with creative, marketing, and performance teams to align messaging and campaign execution.
• Conduct competitive analysis and provide insights to enhance brand positioning.
• Capture high-quality images and videos for content creation, including shoots, live coverage, and interviews.
• Assist or host video content, social media lives, and brand storytelling initiatives.
• Operate and manage photography and videography equipment to produce engaging visual content.

What We Seek in You:

• Bachelor's/Master's degree in Marketing, Communications, Digital Media, or a related field.
• 2-4 years in social media management, content creation, influencer marketing, or digital strategy, preferably in an eCommerce or digital agency environment.
• Deep understanding of content formats, algorithms, and engagement strategies across platforms.
• Experience with ChatGPT, Canva AI, Adobe Firefly, Midjourney, Runway ML, Synthesia, Jasper AI, Copy.ai, or similar.
• Strong skills in crafting compelling stories, visuals, and interactive formats.
• Hands-on experience with camera handling, shooting, editing, and post-production.
• Comfortable with hosting, anchoring, or presenting for live videos and brand storytelling.
• Ability to track and analyze social media metrics to drive data-backed decisions.
• Excellent verbal and written skills, with experience working cross-functionally.