Social Media Manager(Marketing Agency)

A 360- degree marketing and Communication agency and your partners in accelerating growth exponentially through creative strategies and ROI driven performance metrics.

Based in Gurugram, we partner with clients to provide innovative solutions and tailor-made services that facilitate their business objectives.

For more info : www.themarcomavenue.com

Location- Gurgaon, South city 1, sector 41.

Working Days- 5.5 days

Job Summary:

We are seeking a highly skilled and experienced Social Media Manager to join our digital marketing team. The ideal candidate will have 3+ years of experience in social media management within a digital marketing agency. This role requires a strategic thinker with strong content creation skills, campaign management expertise, and the ability to analyze and report on social media metrics to drive business goals.

Key Responsibilities:

Strategic Planning:

1. Develop and implement comprehensive social media strategies to align with business goals.

2. Identify target audiences and determine the most effective ways to reach them through social media.

Content Creation:

1. Craft engaging, high-quality content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and more.

2. Collaborate with the creative team to develop visually appealing graphics and videos.

Campaign Management:

1. Plan, execute, and optimize social media ad campaigns to drive engagement, traffic, and conversions.

2. Monitor and manage social media pages, ensuring consistent brand messaging and voice.

Community Management:

1. Monitor, engage, and grow online communities across all social media platforms. 2. Respond to comments, messages, and mentions in a timely and professional manner.

Analytics and Reporting:

1. Analyze social media metrics to measure the success of campaigns and adjust strategies accordingly.

2. Create detailed reports highlighting analysis, insights, and the success of social media initiatives.

SEO Knowledge:

1. Understand the basics of SEO to enhance social media content visibility and improve organic reach.

Copywriting and Editing:

1. Write and edit posts, headlines, and social media content with strong attention to detail and creativity.

Required Skills and Qualifications:

Functional Skills:

1. Strategic planning and execution of social media strategies.

2. Strong content creation skills, including copywriting, graphic design, and video editing.

3. Experience in managing and optimizing social media ad campaigns. 4. Ability to grow and engage online communities.

5. Proficient in analyzing social media metrics and creating comprehensive reports. Technical Skills:

1. Proficiency in social media management tools like Hootsuite, Buffer, Sprout Social, etc.

2. Experience with graphic design tools such as Adobe Creative Suite, Canva, etc. 3. Proficiency in video editing software like Adobe Premiere, Final Cut Pro, etc. 4. Basic knowledge of HTML and CSS.

5. Familiarity with social media APIs and third-party integrations.

6. Proficiency in MS Office (Word, Excel, PowerPoint).

Minimum Qualifications:

1. Bachelor’s degree in Marketing, Communications, or a related field.

2. Master’s degree is preferable but not required.

Personal Attributes:

1. Strong analytical and problem-solving skills.

2. Excellent communication and interpersonal skills.

3. Ability to work independently and as part of a team.

4. Highly organized with strong attention to detail.

5. Creative thinker with the ability to develop innovative social media strategies.