Job
Description
We are seeking a dynamic and experienced professional to take charge of our internal operations and lead the growth of billing for fixed retainers and project-based engagements. This role will focus on managing high-value accounts, optimizing marketing strategies, and driving performance across digital, social, and creative campaigns. The ideal candidate will have extensive experience in digital marketing, client servicing, and leadership. Key Responsibilities: Lead High-Value Accounts: Oversee the end-to-end management of enterprise-level accounts across digital, performance, and creative marketing mandates. Omnichannel Strategy Development: Build and execute integrated campaign strategies utilizing Google Ads, Meta Ads, SEO, and other digital platforms. Website & SEO Management: Own the strategy and execution for website development, SEO rollouts, and lead-generation campaigns, focusing on performance and user experience. Collaborate with Teams: Act as a liaison between creative and media teams, ensuring cohesive, insight-driven campaigns that maximize ROI. Client Relationship & Retention: Ensure smooth client onboarding, relationship management, and retention. Identify and capitalize on strategic upsell opportunities. Strategic Advisor: Advise clients on aligning marketing strategies with their business objectives to achieve measurable results. Campaign Optimization: Utilize GA4, Google Analytics, and other performance tracking tools to measure, analyze, and optimize marketing campaigns. Leadership & Mentorship: Mentor junior Key Account Managers (KAMs), while coordinating cross-functional teams to ensure consistent operational delivery and growth. Functional/Technical Skills: Proven expertise in: Google Ads, Meta Ads, GA4, and SEO best practices. Lead-Gen Performance Marketing: Strong background in driving lead-generation campaigns and optimizing ROI. Website Management: Hands-on experience managing website development and SEO-driven projects. Campaign Strategy: Ability to craft and execute integrated, omnichannel campaign strategies across digital, social, and other platforms. Client Servicing: Strong communication skills, with an ability to manage and nurture client relationships, ensuring satisfaction and retention. Leadership Experience: Proven ability to lead teams or cross-functional initiatives, with a focus on delivering results. Qualifications: Total Experience: Up to 8 years Relevant Experience: At least 5 years in an agency environment, with hands-on experience in digital marketing, performance marketing, and SEO. Educational Qualification: Graduate degree (Bachelor s or equivalent)
