Social Media Manager

Role Overview

Vleafy Technologies Private Limited is looking for a creative and execution-focused Social Media Manager to plan, create, and manage brand and client social media presence. You will drive engaging creative concepts, keep pages consistently active, coordinate with designers and clients, ensure timely posting, and prepare clear performance reports for client presentations.

Key Responsibilities

Strategy, Planning & Calendars

• Build and maintain monthly post calendars and marketing calendars aligned with campaign goals and business priorities.
• Develop content themes and creative directions that increase brand recall and audience engagement.
• Ensure client social pages are active, consistent, and responsive.

Content & Execution

• Create strong, engaging creative concepts for posts, reels, stories, carousels, and campaigns.
• Write clear, brand-aligned captions, hooks, CTAs, and messaging for different platforms.
• Coordinate with designers and ensure creatives are delivered as per briefs, formats, and deadlines.
• Schedule, publish, and monitor content using platform and scheduling tools; ensure posts go live on time.

Community & Engagement

• Engage with audiences through comments, DMs (as per brand tone), and basic community management.
• Track trends, platform updates, and competitor activity and apply insights to content strategy.

Client Coordination

• Coordinate with clients to gather requirements, approvals, and deliverables.
• Maintain clear communication, follow-ups, and documentation to keep work moving smoothly.
• Present updates and performance insights confidently during client discussions.

Reporting & Performance

• Prepare weekly/monthly performance reports (reach, engagement, growth, clicks, best content, learnings).
• Convert data into clear insights and actionable recommendations for improvement.

Required Skills & Qualifications

• Proven experience managing social media for brands (agency or in-house).
• Strong creative thinking + ability to execute consistently.
• Good design sense and understanding of layouts, typography, color balance, and visual storytelling.
• Hands-on knowledge of:
• Instagram, LinkedIn, and platform-specific best practices
• Meta Business Suite (publishing, boosting, insights)
• Social scheduling/management tools like Hootsuite (or similar)

AI Tools & Tech (Must Have)

Candidate should be confident using AI tools to improve speed and creativity, such as:

• ChatGPT, Gemini
• AI video/content tools (e.g., Veo)
• Image generation tools (e.g., Image Gen)
• Other emerging AI tools/workflows for ideation, scripting, captioning, content repurposing (e.g., “nano banana” or similar tools used for rapid iterations)

(We value responsible AI usage—originality, fact-checking, and brand safety matter.)

Tools Knowledge (Preferred)

• Canva and/or Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.)
• Social media analytics and reporting tools
• Basic understanding of paid boosting/ads is a plus

Bonus Skills (Good to Have)

• SEO knowledge and understanding of content discoverability
• Basic video editing and reel-first content thinking
• Copywriting that supports conversion (leads, traffic, inquiries)

What Success Looks Like in This Role

• Client pages remain consistently active with a strong posting rhythm
• Engagement improves month-on-month (comments, shares, saves, DMs)
• Creative quality and brand recall increase
• Smooth coordination with designers/clients and on-time delivery
• Clear, presentable reports that show impact and insights

Client industries we work with:

• Retail
• Hospitality
• Professional Service
• Tech
• Travel

Ensure that you apply with your portfolio website or your latest work(campaigns or strategies) consolidated in google drive link(ensure that it is open to view) for us to evaluate.

Job Type: Full-time

Pay: ₹25,000.00 - ₹45,000.00 per month

Application Question(s):

• Please share your portfolio/work link - Website/drive/docs link of your latest works for evaluation

Experience:

• Social media management: 1 year (Required)
• Creative writing: 1 year (Required)
• Social media marketing: 1 year (Required)
• Social media strategy: 1 year (Required)

Work Location: In person