Social Media Manager

Social Media Manager – Roles & Responsibilities

As a Social Media Manager at Adrex Creative, your key responsibilities will include:

• Content Planning & Strategy
• Plan monthly social media content calendars aligned with brand goals and campaigns.
• Suggest creative content ideas (posts, reels, stories, trends, campaigns).
• Account Management
• Manage and handle all assigned social media platforms (Instagram, Facebook, LinkedIn, etc.).
• Ensure regular posting and consistent brand tone across platforms.
• Content Coordination
• Coordinate with the design, video, and creative teams for creatives, reels, and videos.
• Provide clear briefs and ensure timely delivery of content.
• Caption Writing & Hashtags
• Write engaging captions, hooks, and CTA-based copy.
• Research and use relevant hashtags to improve reach and engagement.
• Scheduling & Publishing
• Schedule and publish posts, reels, and stories as per the content calendar.
• Ensure posts go live on time without delays.
• Engagement & Community Management
• Monitor comments, messages, and mentions.
• Respond professionally and promptly or coordinate replies when needed.
• Performance Tracking
• Track post performance, reach, engagement, and follower growth.
• Prepare basic weekly/monthly performance reports and insights.
• Trend Monitoring
• Stay updated with current social media trends, formats, and platform updates.
• Suggest trend-based content ideas suitable for the brand.
• Campaign Support
• Support promotional campaigns, launches, and marketing activities through social media.
• Coordinate posting schedules during campaigns.
• Brand Consistency
• Ensure all content aligns with Adrex Creative’s brand identity, tone, and quality standards.

Job Types: Full-time, Permanent

Ability to commute/relocate:

• Mankavu, Calicut, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Digital marketing: 2 years (Preferred)

Work Location: In person