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Social Media Manager – B2B (SaaS & IT Products/Services – US Market) Job Title: Social Media Manager – B2B, Location: Noida/ Hyderabad. Employment Type: Full Time, Experience Level: Min 3+ yrs. Job Summary: We are seeking a creative, strategic, and data-driven Social Media Manager with a strong background in B2B marketing for SaaS and IT products/services , particularly in the US market . The ideal candidate will have a passion for creating high-quality content, an eye for design, and a proven track record of organic lead generation through social media. You will be responsible for planning and executing social media strategies that not only build brand awareness but also drive organic traffic, engagement, and qualified leads across relevant platforms. Key Responsibilities: Develop and execute a B2B social media strategy focused on organic lead generation , brand visibility, and audience engagement across LinkedIn, Twitter, YouTube, and other relevant platforms. Create compelling organic content (posts, infographics, carousels, short videos) that speaks to the pain points and interests of US-based SaaS and IT buyers. Build and manage a social content calendar aligned with product launches, events, campaigns, and broader marketing goals. Engage directly with the community, respond to comments, and actively participate in relevant groups and industry conversations to nurture relationships and capture leads. Identify and implement strategies for organic audience growth , including hashtag strategy, influencer outreach, and content repurposing. Analyze performance metrics (engagement, followers, click-throughs, form submissions) to optimize campaigns for better organic conversion rates . Collaborate with content, SEO, and product marketing teams to align messaging and maximize content impact. Monitor trends in the SaaS/IT and B2B digital space to continuously innovate and refine social media tactics. Required Skills & Qualifications: 3–5 years of proven experience managing social media for B2B brands , especially in SaaS or IT services targeting the US market . Demonstrated success in organic lead generation via social media . Strong copywriting and storytelling abilities tailored for B2B audiences. Proficiency in using design tools (Canva, Adobe Creative Suite, Figma) to create engaging visuals for posts. Hands-on experience with social media management tools (e.g., Buffer, Hootsuite, Sprout Social) and analytics dashboards. Familiarity with B2B buyer personas and the customer decision-making journey. Strong understanding of LinkedIn as a lead gen tool, including content strategy, engagement tactics, and lead nurturing. Excellent project management and organizational skills. 📩Apply Now! If you are interested in the above position, please share your updated resume at pavan@varundigitalmedia.com. Show more Show less
