Social Media Manager

Job Title:

Location:

Employment Type:

Experience Level:

Job Summary:

creative, strategic, and data-driven Social Media Manager

organic traffic, engagement, and qualified leads

Key Responsibilities:

• Develop and execute a

  B2B social media strategy

  focused on

  organic lead generation

  , brand visibility, and audience engagement across LinkedIn, Twitter, YouTube, and other relevant platforms.
• Create compelling

  organic content (posts, infographics, carousels, short videos)

  that speaks to the pain points and interests of US-based SaaS and IT buyers.
• Build and manage a social content calendar aligned with product launches, events, campaigns, and broader marketing goals.
• Engage directly with the community, respond to comments, and actively participate in relevant groups and industry conversations to nurture relationships and capture leads.
• Identify and implement strategies for

  organic audience growth

  , including hashtag strategy, influencer outreach, and content repurposing.
• Analyze performance metrics (engagement, followers, click-throughs, form submissions) to optimize campaigns for better

  organic conversion rates

  .
• Collaborate with content, SEO, and product marketing teams to align messaging and maximize content impact.
• Monitor trends in the SaaS/IT and B2B digital space to continuously innovate and refine social media tactics.

Required Skills & Qualifications:

• 3+ years of proven experience managing social media for

  B2B brands

  , especially in

  SaaS or IT services targeting the US market

  .
• Demonstrated success in

  organic lead generation via social media

  .
• Strong

  copywriting and storytelling abilities

  tailored for B2B audiences.
• Proficiency in using

  design tools (Canva, Adobe Creative Suite, Figma)

  to create engaging visuals for posts.
• Hands-on experience with

  social media management tools

  (e.g., Buffer, Hootsuite, Sprout Social) and analytics dashboards.
• Familiarity with B2B buyer personas and the customer decision-making journey.
• Strong understanding of LinkedIn as a lead gen tool, including content strategy, engagement tactics, and lead nurturing.
• Excellent project management and organizational skills.

📩Apply Now!

pavan@varundigitalmedia.com.