Social Media Manager

Company Description

GreenDelight Innovations Private Limited, founded as a student startup in 2018, is the creator of Bliss Natural, a natural feminine hygiene brand. We aim to reduce plastic waste from sanitary pads by using Kenaf, an absorbent and antimicrobial fiber. Our products are biobased certified, produced in an FDA-registered facility, and result in significantly lower carbon emissions compared to conventional products. We're committed to providing safer, environmentally-friendly hygiene products and addressing period poverty in India. For every ten pads we sell, we donate one. Our inclusive business model aligns with eight UN sustainable development goals, which has helped us grow from an initial investment of INR 20,000 to a revenue of INR 25 million in the last fiscal year.

Role Description

This is a full-time on-site role located in Coimbatore for a Social Media Manager. The Social Media Manager will be responsible for managing and creating content for social media platforms, developing and implementing content strategies, optimizing social media performance, and engaging with the target audience. Day-to-day tasks include overseeing social media accounts, creating and curating content, analyzing performance metrics, and collaborating with the marketing team to enhance brand presence.

Responsibilities:

• Develop and implement a comprehensive social media strategy aligned with company goals and objectives
• Create engaging and shareable content across various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube
• Manage and maintain our social media accounts, responding to comments and messages promptly and professionally
• Monitor and analyze social media data to track progress, identify trends, and make informed decisions
• Collaborate with other marketing team members to promote campaigns and initiatives
• Stay up-to-date on the latest social media trends and best practices

Qualifications:

• Bachelor's degree in marketing, communications, or a related field
• 2-3 years of experience in social media management
• Proven track record of success in developing and implementing social media strategies
• Strong understanding of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube
• Excellent writing and editing skills
• Ability to create engaging and visually appealing content
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team

Job Type: Full-time

Schedule:

• Day shift

Ability to commute/relocate:

• Ganapathi, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Work Location: In person