Social Media Manager

Job Title

Social Media Manager / Content Creator (Part-Time)

Location-Trivandrum (On-ground presence required)

Big Poppa’s Bistro

Job Type

Part-time

Freelancers welcome

Agencies — please do not apply

About the Role

Big Poppa’s Bistro is looking for a hands-on, creative Social Media Manager / Content Creator to manage and create content primarily for Instagram, while also supporting other digital marketing touchpoints.

This role is ideal for someone who enjoys shooting real, in-the-moment content, understands Instagram culture, and can help grow a hospitality brand through storytelling, consistency, and smart marketing.

We are not looking for agencies.

We prefer individual creators or freelancers who want to work closely with the brand.

Key Responsibilities

Content Creation (Primary Focus)

• Plan, shoot, edit, and publish Instagram Reels, Posts, and Stories
• Capture content around:
• Food & drinks
• New menu launches
• Behind-the-scenes moments
• Events & live music
• Team and day-to-day bistro life
• Write engaging, on-brand captions
• Maintain a consistent posting schedule

Instagram Growth & Engagement ,Execute Instagram-first growth strategies

• Stay updated with trends, sounds, formats, and algorithm changes
• Respond to comments and DMs
• Track insights and optimise content performance
• Other Marketing Support
• Repurpose content for:
• Facebook
• Google Business Profile
• WhatsApp promotions
• Support event promotions and special campaigns
• Coordinate with photographers or videographers when required

What We’re Looking For

Must-Haves

• Strong understanding of Instagram (especially Reels)
• Experience creating content for brands
• (Hospitality / food / café / bar experience is a big plus)
• Comfortable shooting and editing content on a phone

• Good copywriting skills — captions should feel natural and human
• Ability to work independently and take ownershipNice-to-Haves

• Basic understanding of Instagram analytics or ads
• Photography or video editing skills
• Familiarity with food, nightlife, or event-based brands

What We Offer

• Creative freedom and direct access to the brand
• Flexible part-time working arrangement
• Regular content opportunities (food, drinks, events, live music)
• Opportunity to grow long-term with the brand

Please apply with:

• Your CV (if available)
• Your Instagram handle (mandatory)
• Links to 2–3 examples of content you’ve created

Applications without an Instagram handle or portfolio will not be considered.

Job Type: Part-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Expected hours: 12 – 18 per week

Work Location: In person