Brand Executive in Coimbatore

Job Description

Key Responsibilities Assist in the development and execution of brand strategies and campaigns Conduct research on market trends, competitor analysis, and customer insights to support branding initiatives Help create engaging content for various platforms, including social media, blogs, and promotional materials Work closely with the marketing team to ensure brand consistency across all marketing efforts Assist in organizing and promoting brand-related events and initiatives Monitor and report on brand performance, customer engagement, and feedback About Company: Green Delight Innovations owns a sanitary napkin brand called Bliss Pads that focuses on hygiene, usability, and comfort rather than any other aspect. Our journey was not towards creating an eco-friendly sanitary napkin brand; rather, it was for our final year research project. We were given Kenaf fabric for the same. At first, we came up with a sustainable fabric out of Kenaf, and then we thought - why not sanitary napkins if the fabric is sustainable? This idea fueled us with all the confidence we needed to make it into a brand that is also beneficial to women's hygiene and society.