Social Media Manager

Job Responsibilities :

Digital Marketing Implementation:

• Create and manage a content calendar to engage with the digital community on social media platforms, like Facebook, Instagram, Youtube, X, Threads.
• Manage positive and negative reviews, complaints and escalations via social media channels to streamline customer care and aftersales services processes.
• Create timely reports in a well organised manner to highlight posts and content that has performed well with reach, engagement, and clicks.
• Execute digital marketing campaigns across platforms including Google Ads, Youtube, Facebook, Instagram, LinkedIn, and display networks.
• Monitor and optimize paid media campaigns to achieve performance targets (ROI, CPC, CPA, ROAS).
• Conduct A/B tests for creatives, ad copy, and landing pages to improve engagement and conversion rates.
• Write blog articles, and work with content and design teams to develop and deliver website articles, and creatives for ads and social media.

Lead Support & CRM Tasks (Supplementary Responsibilities):

• Support marketing-led lead generation efforts by coordinating forms, landing pages, and basic funnel setups.
• Connect and stay engaged with inbound leads via WhatsApp API to support sales team efforts.
• Field inbound online and offline queries and direct them to relevant departments.
• Manage and audit lead-gen sources to identify any missed leads to be handed over to the Sales team via CRM.
• Accurately enter and maintain leads in the company’s CRM system (e.g., Cratio).
• Ensure leads are tagged and categorized correctly (source, campaign, stage) for accurate tracking.
• Coordinate with sales or business development teams to support lead assignment and hand-off processes.
• Assist in monitoring lead status and basic follow-up tracking to facilitate improved conversions.

Analytics & Reporting:

• Use tools such as Google Ads, Tag Manager, Google Analytics, Meta Ads Manager, and CRM dashboards to track performance.
• Prepare regular reports on ecommerce metrics, campaign performance, and lead data to identify scope of improvement.
• Provide insights and recommendations to improve results across digital marketing and ecommerce initiatives.

About company:-

Bits N Bytes Soft Pvt Ltd provides customized telematics solutions to vehicle manufacturers as well as vehicle owners. It offers a GPS product that allows vehicle tracking, remote engine immobilization as well as monitoring of engine health etc.

Company Website - www.trakntell.com (Trak N Tell is the registered trademark of Bits N Bytes).

Job Types: Full-time, Permanent

Pay: From ₹40,000.00 per month

Work Location: In person