Social Media Manager

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Role Overview

proactive and highly skilled Social Media Manager

Key Responsibilities

• Strategy & Planning

• Develop and execute monthly

  social media marketing strategies

  that drive brand awareness, audience engagement, and growth across multiple platforms.
• Plan and maintain

  content calendars

  for various brands, ensuring consistency in voice, tone, and messaging.
• Research trends, competitors, and audience insights to optimize strategies and performance.

• Content Management & Creative Direction

• Oversee the creation of engaging posts, reels, videos, and interactive content aligned with each brand’s identity.
• Collaborate with in-house designers to ensure

  high-quality visuals

  and maintain strong visual branding.
• Draft impactful copy and content that resonates with US audiences (both B2B and B2C).

• Campaign Management & Reporting

• Manage paid and organic campaigns to meet engagement and conversion KPIs.
• Track and analyze performance metrics (reach, engagement, CTR, conversions) to optimize results.
• Present monthly performance reports with actionable insights.

• Client Communication & Coordination

• Act as the primary social media point of contact for

  US-based clients

  , ensuring timely communication and project updates.
• Lead strategy calls, performance reviews, and provide recommendations to improve client social presence.
• Build and maintain strong client relationships with professionalism and accountability.

• Trend Monitoring & Innovation

• Stay ahead of

  social media trends, algorithms, and emerging tools

  (AI tools, automation, analytics).
• Proactively suggest new ideas, formats, and tools to keep brand content fresh and impactful.

Required Qualifications

• 3–6 years of hands-on social media management

  (agency or multi-brand experience preferred).
• Proven experience managing

  end-to-end social media for US-based clients

  (or international markets with a strong US focus).
• Ability to

  plan, execute, and optimize campaigns

  across platforms: Facebook, Instagram, TikTok, LinkedIn, YouTube, Pinterest, X (Twitter).
• Proficiency in

  Meta Business Suite

  , scheduling tools (Buffer, Hootsuite, Later, etc.), and social media analytics.
• Strong copywriting skills with an understanding of US market tone and audience preferences.
• Experience collaborating with design teams; basic design knowledge (Canva, Photoshop) is a plus.
• Strong organizational skills with the ability to

  handle multiple brands and projects simultaneously

  .
• Excellent written and verbal English communication, capable of working directly with US clients.
• Self-driven, reliable, and able to meet deadlines without constant follow-up.

Nice to Have

• Experience working with

  social media influencers

  and partnerships.
• Exposure to

  international markets

  beyond the US (e.g., Australia, UAE, Singapore).
• Basic understanding of paid advertising (Meta/Instagram/LinkedIn Ads).

Work Model

• Remote / Hybrid:

  Primarily remote, but must be open to attend training or meetings at our Ahmedabad (Infocity, Gandhinagar) office when required.
• Must be flexible to join

  virtual meetings with US clients during EST hours

  when scheduled.

Why Join SilverXis

• Manage diverse

  US-based brands

  and gain

  global exposure

  .
• Be part of a fast-growing, forward-thinking company that leverages

  AI tools and social media innovation

  .
• Opportunity to

  own strategy, creativity, and execution

  while working with international clients.
• Collaborative culture that values

  initiative, growth, and accountability

  .