Social Media Manager

Job Description

Key Responsibilities: 🚀 Build & Launch Social Media Presence from Scratch: Create and optimize Instagram, LinkedIn, YouTube, Facebook, and Twitter from the ground up. Set up branding guidelines, bios, banners, and content pillars across all platforms. Develop a content strategy that aligns with the company's vision & upcoming entrance test. 📈 Growth-Hacking & Lead Generation: Engineer viral campaigns that boost reach, engagement, and student sign-ups. Optimize for organic and paid growth leveraging SEO, hashtags, and platform-specific algorithms. Create FOMO-driven strategies to push registrations for our events planned. 🎥 Content Creation & Strategy: Develop a mix of reels, shorts, carousels, memes, infographics, and long-form content for high engagement. Oversee production of high-quality videos - including founder messages, testimonials, and industry collaborations. Plan and schedule content with a data-driven approach. 📊 Community Building & Engagement: Create engaging polls, Q&A sessions, challenges, and student stories. Manage DMs, comments, and queries to build trust & credibility. Grow Telegram/WhatsApp communities for deeper engagement. 💡 Collaboration & Influencer Marketing: Partner with ed-tech influencers, tech creators, and industry experts for credibility. Identify micro and macro influencers for strategic collaborations. 🔍 Performance Tracking & Optimization: Track engagement metrics, follower growth, and conversion rates across all platforms. A/B test ad creatives, CTAs, and content formats to maximize traction. Report weekly insights and iterate based on data. What We’re Looking For: Proven experience (2-5 years) in social media management & growth hacking. Past experience in launching, scaling and managing social media pages (Instagram, YouTube, LinkedIn, Facebook). Should be comfortable in front of the camera A deep understanding of algorithms, virality triggers, and engagement strategies. Creative thinker who can craft content that stands out in a crowded digital space. Hands-on experience with reels, shorts, carousels, and storytelling-based content. Basic video editing & design skills (Canva, CapCut, Premiere Pro, or similar). Experience with paid social (Meta, YouTube ads) is a plus. A data-driven mindset, comfortable analyzing insights and making decisions accordingly. Strong communication skills both written and verbal. Show more Show less