Social Media Manager

Job Title: Social Media Planner / Manager (AI-Enabled)

Location: Mumbai (Hybrid) Experience: 5–6 years Industry: B2B / Digital or Advertising Agency (preferred) Type: Full-time (on payroll)

Role summary

We are hiring an assertive, hands-on Social Media Planner/Manager who blends strategic rigour, creative leadership and operational excellence, with mandatory hands-on expertise in AI to accelerate ideation, production, optimization and insight. You will lead the brand’s social presence across platforms with LinkedIn as the primary engine for thought leadership, owning performance campaigns, competitor intelligence, social governance and end-to-end channel ROI. Translate complex business priorities into clear narratives, measurable programs and data-backed recommendations for leadership.

Core responsibilities (end-to-end)

• Strategy & Planning: Build and run a full-funnel social strategy (awareness consideration conversion) with platform playbooks, content pillars and defined KPIs.
• AI-First Production: Use AI tools across ideation, writing, visual generation, video creation, auto-clipping, highlight generation, subtitling, localization and workflow automation to increase efficiency and reduce cost.
• LinkedIn-First, Multi-Platform Execution: Lead LinkedIn for thought leadership and visibility, while optimizing performance across other social media platforms.
• Content & Storytelling: Convert plain text into storytelling-led social formats (long form, micro-video, carousels, infographics, reels) and deliver creative briefs, QC and direction to creators.
• SEO & GEO: Integrate keyword insights to improve discoverability across search, AI discovery engines and social.
• Performance Marketing: Plan, execute and optimize paid social; apply AI for creative testing, bid/budget optimization and audience expansion.
• Experimentation & Optimization: Develop a structured experiment-and-learn framework for creative, messaging and format testing.
• Social Ops & Automation: Build SOPs, content pipelines, approval workflows and automation frameworks to scale output and enforce governance.
• Analytics & Scenario Modelling: Deliver predictive/diagnostic insights, multi-touch attribution, competitor benchmarks and scenario models; produce executive dashboards and decision evoking presentations on a weekly and monthly basis across business units.
• Competitor Intelligence & Listening: Track competitors and social listening systems (themes, paid activity, sentiment, SOV) and recommend actions.
• Crisis Management: Oversee and manage ORM, crisis detection, playbooks and simulation drills.
• Events & Amplification: Design social plans for events/webinars—live engagement, auto-clipping/highlight reels, post-event distribution and lead integration.
• Budget & Leadership: Own channel budgets, forecasting, ROI targets; manage vendors/agencies and mentor junior team members; liaise across functions.

Required skills & experience

• 6-9 years in social strategy/management for B2B brands or agencies; proven LinkedIn-first experience.
• Mandatory: Hands-on experience with AI tools (e.g., Canva, Jasper, and similar) for content creation, video production, auto-clipping/highlight generation, social listening and performance optimization.
• Proven record running paid & organic campaigns with measurable funnel contribution and ability to grow high-quality organic followers from targeted global regions.
• Strong multi-channel content adaptation skills and advanced analytics capability (dashboards, attribution, predictive modelling).
• Experience managing budgets, vendors and cross-functional stakeholders; familiarity with governance, brand safety and crisis response.
• Excellent written/verbal communication, presentation skills and executive presence.
• Degree in Communications/Marketing/Business/Media or related; MBA preferred.