Social Media Manager

About the Role

Social Media & Content Manager

Key Responsibilities

Strategy & Planning

• Develop and implement a data-driven social media strategy aligned with brand and marketing goals.
• Maintain a rolling 

  3-month content calendar

  ; present campaign ideas in advance.
• Conduct market and competitor research; identify trends, audience insights, and platform best practices.

Content Creation & Execution

• Ideate, create, and edit platform-specific content (posts, reels, videos, stories, carousels, blogs).
• Collaborate with design/product teams to capture behind-the-scenes content (craftsmanship, launches, BTS).
• Plan and oversee photoshoots to ensure brand aesthetic and narrative.
• Manage daily posting, timely approvals, and smooth content workflows.
• Write engaging, brand-consistent copy for social posts and 

  emailers/newsletters

  .
• Manage influencer content and posting schedules.

Community & Influencer Management

• Maintain platform hygiene: reply to DMs, comments, mentions, and reviews promptly.
• Build and manage influencer outreach and collaborations; nurture relationships with stylists, agents, and PR teams.
• Monitor online reputation and uphold a consistent brand voice.

Campaigns & Paid Media

• Create engagement-led campaigns (live sessions, UGC, contests, collabs).
• Run paid promotions and manage advertising budgets to hit ROI targets.

Customer Engagement

• Manage 

  email marketing and WhatsApp

   campaigns (offers, style tips, new drops).
• Propose and run promotions for new arrivals, festive events, and sales.
• Help build loyalty/referral programs to drive repeat purchases.

Reporting & Analytics

• Track and report weekly/monthly KPIs (reach, engagement, growth, CTR, conversions).
• Consolidate metrics across social, email, and influencer campaigns; provide insights and actionable recommendations.
• Stay current on algorithm updates and emerging platforms; optimize content accordingly.

Platforms & Tools

• Platforms:

   Instagram, Facebook, Pinterest, YouTube, TikTok, LinkedIn, X (Twitter)

• Creation:

   Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere/After Effects), CapCut (or similar)

• Analytics:

   Meta Business Suite, Pinterest Analytics, YouTube Studio, Google Analytics

KPIs for Success

• Growth in followers and engagement rates.
• Improved CTR and conversions from social.
• Positive sentiment and increased brand awareness.
• On-time delivery of monthly content calendars and campaigns.

Qualifications & Skills

• Bachelor’s/Master’s in Marketing, Communications, or related field (preferred).

• 2+ years

   managing social media/content for a fashion or ecommerce brand/agency.
• Strong photography/videography/editing skills; excellent copywriting and storytelling.
• Proven track record of scaling social presence and driving engagement/sales.
• Analytical mindset with the ability to interpret data and iterate quickly.
• Exceptional communication, collaboration, multitasking, and deadline management.
• Adaptable, trend-savvy, and passionate about fashion and lifestyle branding.

How to Apply

resume