Social Media Manager

Job Summary

We are seeking a highly creative, strategic, and analytical Social Media Manager to oversee and enhance our brand’s presence across all social media platforms. This role is crucial in shaping how our brand connects with current and potential audiences, drives engagement, builds community, and ultimately supports business growth. The ideal candidate is a social media expert who can blend creativity with data-driven decisions, develop compelling content, manage campaigns, and stay ahead of social trends and platform updates.

Key Responsibilities Strategy & Planning

• Develop and implement a comprehensive social media strategy aligned with brand identity, business objectives, and marketing goals.
• Set clear KPIs and performance metrics to measure the success of social media campaigns.
• Conduct regular competitor and market analysis to identify trends, benchmarks, and opportunities for growth.

Content Creation & Curation

• Collaborate with the design, copywriting, and product teams to create engaging, platform-appropriate content (including posts, stories, videos, infographics, etc.).
• Maintain a content calendar ensuring a consistent posting schedule across all channels (Instagram, Facebook, LinkedIn, X/Twitter, TikTok, YouTube, Threads, etc.).
• Ensure brand tone, messaging, and voice remain consistent across all platforms.

Community Management

• Monitor, moderate, and respond to comments, messages, and mentions in a timely and professional manner.
• Foster a sense of community and brand loyalty by actively engaging with followers, influencers, and brand advocates.
• Manage any social media crises or negative feedback, escalating issues when necessary.

Campaign Management

• Plan, execute, and optimize social media advertising campaigns, including budgeting, targeting, A/B testing, and performance analysis.
• Work closely with cross-functional teams to promote product launches, events, sales, and other initiatives.
• Partner with influencers, content creators, and collaborators for campaigns and branded content.

Analytics & Reporting

• Track, analyze, and report on social media performance metrics using native platform analytics and tools such as Sprout Social, Hootsuite, or Google Analytics.
• Generate monthly/quarterly reports with insights and recommendations for improvement.
• Use insights to iterate on content and strategy to improve engagement, reach, and conversions.

RequirementsEducation & Experience

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 3+ years of proven experience in social media management, preferably within a fast-paced or agency environment.
• Demonstrated success in growing social media audiences and executing data-driven strategies.

Skills & Competencies

• In-depth knowledge of all major social media platforms and their algorithms.
• Strong copywriting and visual storytelling skills.
• Proficiency with content creation tools (Canva, Adobe Suite, CapCut, etc.).
• Experience with social media scheduling and analytics tools (e.g., Buffer, Later, HubSpot, Meta Business Suite).
• Ability to analyze data and generate actionable insights.
• Strong organizational skills and ability to manage multiple projects and deadlines.
• Creative thinker who stays updated on emerging trends, memes, and platform updates.

Preferred Qualifications

• Experience with paid social advertising (Meta Ads, TikTok Ads, LinkedIn Campaign Manager, etc.).
• Knowledge of SEO, email marketing, and digital marketing principles.
• Experience working with influencers or brand ambassadors.
• Basic graphic design or video editing skills.

What We Offer

• Competitive salary and performance-based bonuses.
• Flexible working hours and remote work options.

Job Type: Full-time

Pay: ₹10,078.07 - ₹40,959.07 per month

Work Location: In person