Social Media Manager

Job Title: Social Media Manager
Location: Siliguri
Department: Marketing / Digital Media
Reports To: Digital Commerce Head / Marketing Manager / Director
Qualification: Bachelor’s degree in Marketing, Communications, Media Studies, or related field
Experience: 2–5 years in social media management, content creation, or digital marketing
Salary: As per industry standards

Job Summary

The Social Media Manager is responsible for planning, creating, and executing effective social media strategies to enhance brand presence, engagement, and growth across multiple platforms. The role involves managing the content calendar, analyzing trends, coordinating with the design team, and tracking performance to ensure consistent and impactful brand communication.

Key Responsibilities

• Develop and manage monthly social media content calendars for all brand pages.
• Create, schedule, and post engaging content across LinkedIn, Facebook, Instagram, and Okayti pages.
• Coordinate with designers, photographers, and content creators to ensure timely delivery of creatives.
• Stay updated with the latest social media trends, tools, and algorithm updates to ensure brand relevance.
• Monitor and analyze page performance, engagement metrics, and audience insights to refine strategy.
• Maintain brand consistency in tone, style, and visual identity across all social media platforms.
• Actively engage with audiences, respond to comments/messages, and build a strong online community.
• Collaborate with internal teams for campaign ideas, new product launches, and promotional activities.
• Track competitors’ social media activities and suggest innovative content ideas to maintain a competitive edge.
• Prepare monthly performance reports highlighting key achievements, growth, and improvement areas.

Skills & Competencies

• Strong knowledge of social media platforms, analytics, and advertising tools.
• Excellent written and visual communication skills.
• Creative thinking with the ability to generate engaging and relevant content ideas.
• Familiarity with social media management tools (e.g., Meta Business Suite, Hootsuite, Buffer, etc.).
• Strong organizational and time management skills.
• Ability to work collaboratively with design, marketing, and operations teams.

Job Type: Full-time

Work Location: In person