Social Media Manager

As the Social Media Agency Specialist, you will be the primary driver of our digital presence for the Mega Project. You will be responsible for strategizing, executing, and optimizing all social media campaigns. This is a hands-on role that requires a blend of creative content coordination, influencer management, and data-driven performance analysis to achieve significant international reach and conversion goals.

Key Responsibilities1. Digital Marketing Strategy & Execution

• Develop and implement comprehensive, multi-channel social media strategies tailored for an international audience to promote the vocational training program.
• Manage daily operations across key social media platforms (e.g., LinkedIn, Instagram, Facebook, X, YouTube) to maximize brand visibility and program enrollment.
• Oversee paid social campaigns, working with external agencies or internal teams to ensure campaigns are optimized for conversion, reach, and cost-effectiveness across all target locations.

2. Content Coordination & Production Partnership

• Serve as the primary liaison between the Marketing/Agency team and the internal Content Production Team.
• Clearly articulate content requirements and specifications (including format, tone, length, and key messaging) needed for social media platforms.
• Review, provide feedback, and approve social media content to ensure it aligns with brand guidelines, campaign objectives, and educational/vocational standards.

3. Affiliate & Engagement Management (Influencer & Community)

• Identify, outreach, and engage with a diverse range of individuals, including educational influencers, vocational professionals, students, and active social media users, to convert them into brand affiliates.
• Develop and manage a global affiliate marketing program, including onboarding, providing promotional materials, tracking performance, and managing commission/incentive structures.
• Foster a strong, active online community around the vocational program by responding to comments, initiating discussions, and monitoring brand mentions.

4. Performance Analysis & Global Reach Optimization

• Coordinate closely with the Social Media Analyst (or perform analysis directly) to monitor campaign performance metrics (reach, engagement, conversion rates, etc.).
• Use data and insights to identify underperforming regions or campaigns and develop actionable strategies for improvement.
• Ensure equitable and effective campaign reach to every geographical location where the company is operating the Mega Project, adapting content and strategies for cultural relevance.
• Generate regular performance reports and present key findings and strategic recommendations to stakeholders.

Qualifications

• Experience: [X] years of experience in a digital marketing, social media management, or agency specialist role, preferably in an international or education/training context.
• Expertise: Proven track record in developing and executing successful social media campaigns (both organic and paid).
• Affiliate Marketing: Direct experience managing influencer or affiliate programs with clear conversion goals.
• Content Acumen: Strong understanding of content production workflows and the ability to articulate content needs to production teams.
• Analytical Skills: Proficient in using social media analytics tools (e.g., Google Analytics, Meta Ads Manager, native platform analytics) to drive decision-making.
• Communication: Excellent written and verbal communication skills; ability to coordinate effectively across multiple teams and international time zones.
• Education: A Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.

Why Join Us?

• Be a key player in a high-impact international project that is changing lives and driving economic development.
• Opportunity to work with cutting-edge digital marketing tools and strategies on a global scale.
• Competitive salary, comprehensive benefits, and professional development opportunities.

Job Types: Full-time, Fresher, Internship
Contract length: 11 months

Pay: ₹13,054.24 - ₹48,596.72 per month

Benefits:

• Flexible schedule
• Work from home

Willingness to travel:

• 50% (Required)

Work Location: In person