Posted:1 hour ago|
Platform:
On-site
Full Time
SOCIAL MEDIA MANAGER
Full-time: Maati Crafts Studio in Mumbai
Role: Plan, create, and manage all organic social media content for our brand. You'll own Instagram and Facebook channels from monthly strategy to daily execution.
RESPONSIBILITIES
Planning and Strategy
Create monthly content calendars for Instagram, Facebook, WhatsApp
Plan campaigns aligned with sales calendar (festive seasons, new launches, clearance)
Balance content pillars: products, founder stories, artisan features, customer spotlights
Monitor trends and respond quickly
Content Creation and Production
Create graphics (Canv or Adobe Suite) minimally OR brief and manage freelance designers
Write compelling captions, hashtags, and copy
Edit reels and stories (or coordinate with video editor)
Coordinate with UGC creators (brief, review, manage payments)
Shoot simple content when needed
Execution and Community engagement
Schedule and post content
Post daily stories maintaining brand voice
Respond to post comments (first-line engagement)
Engage with followers and repost customer content
Build relationships with micro-influencers
Coordination and Reporting
Work on founder content (edit and post)
Manage freelancers (photographers, designers) as needed
Track performance weekly (engagement, reach, saves, follower growth)
Report insights and optimize content mix
Essential Experience and Skills
2-3 years managing social media for fashion/lifestyle brands
Strong visual eye and content creation skills
Writing skills (captions that engage and sell)
Basic graphic design (Canva minimum) and video editing (Reels)
Self-starter who can plan and execute independently
Comfortable with monthly planning and daily execution
Experience coordinating with UGC creators
Understanding of Instagram algorithm and best practices
About Us: Maati Crafts is a dynamic and growing fashion brand committed to delivering exceptional products and customer experiences. We pride ourselves on our attention to detail, quality, and the relationships we build with our customers.
Job Type: Full-time
Pay: ₹25,000.00 - ₹30,000.00 per month
Work Location: In person
Maati Crafts
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