Social Media Manager

Company:

Location:

Experience:

About Atwias

data-driven creativity, technology, and performance marketing

Social Media Manager

Key Responsibilities

Strategy & Campaign Leadership

• Develop

  platform-specific social media strategies

  aligned with client brand objectives (Instagram, Facebook, LinkedIn, YouTube, X, etc.).
• Drive

  data-backed campaign planning

  , integrating with performance marketing and influencer/UGC strategies.
• Ensure

  brand consistency

  across all digital touchpoints, reflecting Atwias’ 360° approach.

Content & Creative Supervision

• Plan and manage

  monthly content calendars

  in coordination with content writers, designers, and video editors.
• Provide

  creative direction

  to the team, ensuring alignment with campaign goals and brand guidelines.
• Leverage emerging formats (

  Reels, Shorts, Live Streams, Interactive Stories

  ) to enhance engagement.

Community & Client Engagement

• Monitor and respond to comments, DMs, and mentions to

  build strong online communities

  .
• Work with account managers to deliver

  timely updates and performance insights

  to clients.
• Manage online reputation, handling

  escalations and crisis responses

  where required.

Performance & Analytics

• Track KPIs like

  reach, engagement, CTR, conversions, and ROI

  , linking social metrics to business outcomes.
• Use tools like

  Meta Business Suite, Google Analytics, Clarity, Matomo, and social listening tools

  to optimize campaigns.
• Deliver

  monthly and quarterly reports

  with actionable insights for client growth.

Innovation & Trends

• Stay updated on

  platform algorithm changes, AI-based tools, and social commerce trends

  .
• Suggest and implement

  tech-led innovations

  like AI-powered creatives, WhatsApp automation, and interactive campaigns.

Requirements

• 3–5 years of experience in

  social media management at advertising/digital marketing agencies

  .
• Strong grasp of

  organic + paid social media integration

  .
• Proven track record in

  multi-brand portfolio management

  , preferably across real estate, retail, lifestyle, and D2C sectors.
• Excellent skills in

  copywriting, storytelling, and communication

  .
• Familiarity with

  scheduling & analytics platforms

  (Meta Business Suite, Hootsuite, Buffer, Sprout, etc.).
• Ability to

  lead cross-functional teams

  (designers, editors, content writers) to deliver end-to-end campaigns.
• Experience in handling Shoots and Influencer Collaborations

Preferred Qualifications

• Exposure to

  real estate, jewellery, retail, and D2C brands

  .
• Understanding of

  paid performance ads

  and synergy with organic growth.
• Experience working with

  AI/chatbot automation (Zoho SalesIQ, WATI, etc.)

  .
• Familiarity with

  heat-mapping and website/social analytics tools

  .

Why Join Atwias?

• Work at the

  intersection of creativity, performance, and technology

  .
• Handle

  high-impact clients

  across real estate, retail, luxury, and D2C.
• Growth-driven environment with

  freedom to experiment

  .
• Competitive compensation with opportunities to scale along with the agency.