Social Media Manager

Job Description

Job Title: Social Media ManagerAbout aerpace At aerpace, we are building the transportation infrastructure of tomorrow through autonomous systems, solar-powered vertical mobility, clean logistics, and bold community movements like MakeTime . We believe the future is not just coming — we’re making time for it.As Social Media Manager, you won’t just run pages — you’ll shape narratives. You’ll work across our ecosystem of futuristic technologies and purpose-driven platforms to spark conversations, amplify stories, and grow a loyal community that believes in rewriting what’s possible. Role Overview We’re looking for a passionate and strategic Social Media Manager who can transform bold ideas into thumb-stopping content and meaningful engagement. The ideal candidate will be equal parts storyteller, strategist, and growth hacker — someone who understands the nuances of platform-specific content, trends, community psychology, and brand alignment. Key ResponsibilitiesStrategy & Planning Build and execute monthly social media calendars for each vertical (aerCar, aerVolt, etc.) aligned with business goals and campaign plans. Define tone, content pillars, and voice per vertical (tech-driven, community-led, sustainability-focused, etc.) Identify platform-specific growth opportunities (Instagram reels, LinkedIn thought-leadership, YouTube storytelling, Reddit threads, etc.) Content Ideation & Execution Collaborate with the design, video, and copy teams to conceptualize and execute engaging posts — static, reels, carousels, infographics, and live content. Work closely with founders, engineers, and brand leads to surface meaningful stories from the field (e.g., factory build-outs, test flights, community success stories). Source and manage UGC (User-Generated Content) from the MakeTime and aerpace Racers community. Community Building & Engagement Lead engagement across platforms — respond to DMs, comments, community queries, and escalate when necessary. Build strategic campaigns that promote movement-based initiatives like MakeTime and Future = aerpace Monitor conversations about aerpace across Quora, Reddit, Twitter, and other relevant forums. Analytics & Reporting Track KPIs: reach, engagement, follower growth, saves, shares, CTR. Provide monthly performance reports and learnings to the brand & digital strategy teams. Adjust strategy based on insights and campaign priorities (e.g., Dakar, aerCar launch, aerVolt feature drop). Influencer & Third-Party Collaboration Assist in managing collaborations with influencers and creators in the tech, mobility, sustainability, and lifestyle spaces. Support PR team with distribution-ready content for announcements or event coverage Must-Have Skills & Experience 3–5 years of experience in social media or digital content for tech, mobility, lifestyle, or purpose-led brands. Hands-on experience managing social media tools (Meta Suite, Later, Buffer, Hootsuite, Notion). Excellent communication, content writing, and brand storytelling ability. Solid understanding of data, metrics, and the ability to optimize based on performance. Deep awareness of Indian and global cultural trends, meme culture, and internet behaviors. Preferred Qualities You’re not just social — you’re strategic. You think in movements, not just moments. You believe in future-forward ideas and have a curious mind toward innovation. You’re organized, agile, and excited by new challenges. Bonus: Experience working with defense, clean energy, or EV mobility sectors. Job Type: Full-time Pay: ₹300,000.00 - ₹700,000.00 per year Benefits: Flexible schedule Schedule: Day shift Work Location: In person