Social Media Executive

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About the Role

We are looking for a Social Media Executive who excels in crafting impactful strategies, creating scroll-stopping content, and driving meaningful engagement across digital platforms. This role requires a mix of creativity, analytical thinking, and technical expertise to manage social media campaigns that not only capture attention but deliver measurable results.

As part of Kings Digital, you’ll join a team where every idea has the potential to go viral (intentionally!). If you thrive in a collaborative and fast-paced environment and are ready to push boundaries in digital marketing, we want to hear from you.

Key Responsibilities

• Content Strategy & Execution:

  Develop and manage monthly social media calendars across platforms such as Facebook, Instagram, LinkedIn and more.

• Campaign Development:

  Craft data-driven campaigns with engaging reels, visuals, compelling copy, and strategic goals tailored for each platform.

• Performance Analysis:

  Track, analyze, and report on campaign performance using Excel dashboards and analytics tools to inform optimization strategies.

• Trend Adoption:

  Stay ahead of social media trends, tools, and platform updates, and integrate them effectively into campaigns.

• Team Collaboration:

  Coordinate with designers, ad managers, and content teams to ensure cohesive execution of campaigns.

• Brand Alignment:

  Adapt content to match brand voice and audience preferences, delivering authentic and relatable posts.

• Innovative Implementation:

  Leverage AI tools such as ChatGPT, Copy.ai, and others to enhance content ideation and creation while maintaining originality.

• Client Reporting:

  Prepare comprehensive monthly reports blending data insights with actionable recommendations.

Required Qualifications

• 2–3 years of experience in social media management, preferably within a digital marketing agency.
• Proficiency in developing social media strategies and managing end-to-end calendar/ campaign execution.
• Advanced knowledge of Social analytics and scheduling tools like Meta Business Suite.
• Strong expertise in using Excel for dashboards, pivot tables, and detailed reporting.
• Familiarity with AI tools for research and social content creation, including ChatGPT and automation stacks.
• Exceptional written communication skills with an eye for detail and accuracy.
• Ability to adapt to brand-specific tones and styles across various industries like Real Estate, Health Care, D2C etc.
• A balance of creative and analytical thinking with a passion for innovation.

Preferred Skills and Experience

• Experience working with clients in industries like D2C, SaaS, Real Estate or Healthcare.
• Familiarity with content performance tools.
• Basic design knowledge using Canva or similar platforms.
• Strong understanding of user journeys, audience targeting, lead generation and sales funnel optimization.

Ideal Candidate Profile

• Proactive, self-driven, and goal-oriented with a strong sense of accountability.
• Thrives in team-oriented environments and welcomes constructive feedback.
• Adaptable to changing trends and eager to explore new tools and techniques.
• Organized and efficient, capable of managing multiple campaigns simultaneously.

Application Process

To apply, please submit the following:

1. Resume:

   Updated with your most relevant social media experience and relevant skills.

2. Portfolio:

   Include examples of successful social campaigns or projects you’ve managed, showcasing your ability to drive engagement and deliver results.

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