Social Media Executive

Bharatiya Jain Sanghatana:

BJS is a reputed non-profit social impact organization at the forefront of addressing issues of national concern in disaster-response, water conservation, values education and community development. Over the past decade, BJS has been working in Maharashtra and six other states to rejuvenate waterbodies by desilting to mitigate the devastating impact of drought on rural communities. It has rejuvenated over 14,000 waterbodies covering more than 3,000 villages. BJS is now closely working with the Government of Maharashtra to support implementation of the Gaalmukt Dharan Gaalyukt Shivar scheme by helping to create awareness among rural communities, by generating demand from Gram Panchayats for rejuvenation of waterbodies, by mobilizing communities, by strengthening capacities of rural stakeholders, and by providing tech-enabled tools for effective implementation of the scheme.

Position Overview :

This role involves planning, developing, implementing and managing strategies for our organization’s social media accounts.

Key Responsibilities :

·        Develop and implement social media strategies to enhance BJS’s outreach and achieve its awareness and

engagement goals.

·        Create, curate, and publish high-quality content that aligns with BJS’s mission, values, and ongoing initiatives.

·        Manage and update all official social media accounts, ensuring relevant and timely content is shared.

·        Collaborate with content writers, designers, and video creators to produce informative and visually engaging

posts, articles, and multimedia content.

·        Work closely with the Marketing and Program teams to generate buzz around campaigns, events, and new

initiatives.

·        Engage with the online community by responding to queries, gathering feedback, and organizing interactive

sessions such as Q&As, live discussions, and storytelling campaigns.

·        Track and analyze web traffic, engagement metrics, and social media ROI; prepare weekly and monthly

performance reports.

·        Monitor content trends, and audience engagement to optimize reach and impact.

·        Network with social impact leaders, NGOs, and industry professionals via social media to strengthen

partnerships and collaborations.

·        Train internal teams and volunteers on best social media practices, ensuring a unified and effective online

presence.

·        Stay updated with emerging digital trends and social media tools to enhance BJS’s digital advocacy efforts.

Education & Experties :

·        Bachelor's / Master’s degree in Digital Marketing or a relevant field

·        Professional 2+ years of work experience as a social media executive

·        Content management experience

·        Excellent copywriting skills

·        Knowledge of SEO, Google Analytics, and keyword research

·        Proficiency in social media management tools like Hootsuite, Buffer, Sprout Social (or any other that your

organization uses)

·        Knowledge of online marketing channels

Requirements :

·        Excellent communication, writing, and presentation skills.

·        Aptitude for crafting engaging content

·        Leadership and team management abilities.

·        Analytical mindset with the ability to use data to drive decision-making.

·        Passion for the organizational mission and dedication to making a positive impact in society.