Social Media Executive

Job Title: Social Media Marketing Specialist Department: Marketing & Business Development Location: [e.g., London, Manchester, Hybrid Working] Reports to: Head of Marketing Contract Type: Full-Time,

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Key Responsibilities

• Strategy Development & Implementation:

o Develop, manage, and execute a comprehensive social media strategy that aligns with the firm’s business objectives and marketing goals.

o Define key goals for engagement, reach, lead generation, and brand awareness.

o Conduct audience and competitor analysis to identify opportunities and inform strategy.

• Content Creation & Management:

o Create, schedule, and publish high-quality, engaging content across our key social media platforms, including LinkedIn & Twitter (X)

o Translate complex accounting, tax, and business advisory topics into accessible and compelling content, including posts, articles, infographics, and short-form videos.

o Manage a detailed content calendar, collaborating with partners, and the wider marketing team to ensure a consistent pipeline of relevant content.

o Ensure all content adheres to our brand guidelines, professional tone of voice, and compliance requirements.

• Community Management & Engagement:

o Monitor our social media channels, responding to comments and messages in a timely and professional manner.

o Proactively engage with clients, industry professionals, and potential leads to build relationships and foster a sense of community.

o Monitor industry trends and news, flagging relevant topics for reactive content opportunities.

• Paid Social & Campaign Management:

o Plan, execute, and optimise paid social media campaigns to target specific audiences and drive leads for services, webinars, and events.

o Manage the paid social effectively, ensuring a strong return on investment (ROI).

• Analytics & Reporting:

o Track, analyse, and report on social media performance using native platform analytics and other tools (e.g., Google Analytics, Sprout Social, Hootsuite).

o Produce regular reports for senior stakeholders, providing insights, key learnings, and recommendations for future strategy.

The Ideal Candidate: Skills & Experience

Essential:

• Proven experience (minimum 2-3 years) in a B2B social media marketing role.
• Demonstrable expertise in managing and growing professional social media channels, particularly LinkedIn.
• Excellent copywriting and content creation skills, with the ability to simplify complex information for a business audience.
• Experience in planning and executing successful paid social media campaigns.
• Strong analytical skills and proficiency with social media analytics and reporting tools.
• Highly organised with excellent project management skills and the ability to manage multiple priorities.
• A professional, proactive, and collaborative attitude.

Desirable:

• Experience working within professional services (e.g., accountancy, law, finance) or a similar regulated industry.
• A basic understanding of the UK business landscape.
• Proficiency with design tools such as Canva.
• Experience with video creation and editing for social media.
• A relevant degree or professional qualification in Marketing, Communications, or a related field.

Job Type: Full-time

Pay: From ₹25,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Paid time off

Work Location: In person