Social Media & Digital Marketing Executive

Position - Social Media & Digital Marketing Executive

Job Summary:

Social Media & Digital Marketing Executive

Key Responsibilities: -

Content Creation & Design

·      Create engaging graphics, flyers, marketing campaigns, and multimedia content for Facebook, Instagram, LinkedIn, TikTok, and other platforms.

·      Design and schedule special day posts, monthly marketing themes, and promotional creatives.

·      Ensure all designs maintain brand consistency, tone, and visual identity.

·      Work closely with design teams and stakeholders for conceptual approvals.

Social Media Management

·      Manage social media accounts for multiple business units and personal branding profiles, including leadership LinkedIn.

·      Schedule and publish content across platforms using social media management tools.

·      Monitor engagement, trends, and audience response to refine content direction.

Brand Coordination & Approvals

·      Review and validate designs before publishing and share updates with relevant team members.

·      Coordinate workflow between content creators, approvers, and external stakeholders.

·      Collaborate with leadership and internal teams on messaging, campaign focus, and content updates.

Research & Strategy

• Conduct ongoing research on:

§ Industry-specific marketing trends

§ Competitor branding strategies

§ Audience behaviour and content engagement

§ Trending keywords, captions, and hashtags

• Identify new content opportunities and propose innovative digital storytelling ideas for:

§ Real estate leasing

§ Retail/mobile accessories market

§ Automotive branding

Publishing & Reporting

·      Maintain a content calendar and ensure timely posting as per weekly and monthly planning.

·      Review insights and analytics to support performance reporting.

Google My Business (GMB) & Online Reputation Management (Important Addition)

·      Maintain and optimize all Google My Business pages for each business unit.

·      Regularly update business information, services, images, posts, and announcements.

·      Track and improve online reviews across:

o Google

o Facebook

o Instagram

o Other relevant platforms

·      Identify and manage positive reviews from existing customer interactions.

🔹 Required Skills

• Strong skills in Canva / Adobe Photoshop / Illustrator
• Knowledge of social media management tools (Meta Business Suite, Buffer, Later, or Hootsuite)
• Creative writing ability for captions and marketing text
• Basic understanding of SEO, digital engagement, and content strategy
• Strong coordination, planning, and communication skills

🔹 Qualifications

• Bachelor's degree in marketing, Media, Design, Communications, or equivalent (preferred)
• Proven experience in social media, content creation, or brand marketing (minimum 1 year)