Social Media & Digital Manager – Digital & Social

Location: Delhi NCR

Experience: 6–10 years (minimum 6 years)

Employment Type: Full-time

Reporting to: Head of Marketing

ROLE SUMMARY

The Social Media & Digital Manager will lead the organisation’s digital presence across social platforms, communities, and online reputation touchpoints. This role owns the always-on social and digital engine — translating brand strategy into high-impact content, paid amplification, community engagement, and reputation management that supports awareness, consideration, and enrolment outcomes.

This is a senior, hands-on role requiring strategic thinking, performance orientation, and strong cross-functional collaboration.

KEY RESPONSIBILITIES

Social Media Strategy & Content Execution

• Own and execute the social media strategy across platforms including Instagram, LinkedIn, YouTube, and emerging channels

• Define platform-wise content strategies, formats, cadence, and KPIs

• Lead high-quality content creation across formats — text, static, video, reels, live formats, and multimedia

• Ensure content is platform-native, video-first, culturally relevant, and aligned to a consistent brand voice

• Plan and manage daily, weekly, monthly, quarterly, and annual content calendars aligned to business priorities

Execution, Coordination & Enablement

• Coordinate social media planning and execution across multiple stakeholders and contributors

• Review content outputs for quality, brand alignment, timelines, and performance

• Enable contributors with clear briefs, guidelines, and feedback to ensure consistency and governance across channels

Paid Social Media & Performance Marketing

• Plan, execute, and optimise paid social media campaigns in collaboration with the performance marketing team

• Hands-on familiarity with Ads Manager, targeting, A/B testing, and creative optimisation

• Support YouTube paid campaigns through platform understanding and creative alignment

Performance Analytics & Reporting

• Track, analyse, and report on key metrics including engagement, reach, growth, conversions, sentiment, and content effectiveness

• Translate data into actionable insights and optimisation recommendations

• Lead regular performance reviews through dashboards, presentations, calls, and in-person stakeholder meetings

ORM, Community & Reputation Management

• Monitor and actively engage with online communities by responding to comments, messages, and inquiries

• Execute ORM strategies across social platforms, Quora, and education partner portals

• Manage online reviews and ratings, ensuring timely responses and issue resolution

• Conduct reputation monitoring and sentiment analysis

• Proactively manage and respond to potential reputation risks or crises

Influencers, Partnerships & Live Events

• Identify and collaborate with relevant influencers, creators, and partners

• Manage live event coverage including live streaming and real-time updates

Digital Journeys & Cross-Functional Collaboration

• Collaborate with CRM, admissions, PR, events, and brand teams to align social messaging with funnel stages

• Support digital nurturing journeys and automations through coordinated content and messaging

CANDIDATE REQUIREMENTS

Experience

• Minimum 6 years of experience in social media, digital marketing, or related roles

Skills & Competencies

• Strong understanding of social platforms, algorithms, trends, and creator ecosystems

• Proven experience working with paid social media and performance teams

• Data-driven mindset with strong storytelling and copywriting skills

• Ability to guide creative execution from concept to completion

• Strong communication, presentation, and stakeholder management skills

Education

• Bachelor’s degree in Marketing, Communications, Media, or a related field

• Postgraduate qualifications are a plus but not mandatory

WHY THIS ROLE MATTERS

This role plays a critical part in shaping how the brand is experienced digitally — balancing creativity, performance, and reputation to build trust and long-term impact.