Site Merchandising

Position:

Location:

Industry Preferred:

Job Overview

UX / Merchandise Lead focuses on increasing top line sales through increased demand generation, optimizing conversion and the overall site and App experience. Plays a crucial role in ensuring discoverability of products making it potential shoppers to find desired SKUs with minimum friction in user journey. Additionally, responsible for delivering financial outcomes and plans for the digital business, ensuring that the financial goals are met and sustained.

Job Responsibility

· Drive business growth (demand generation) through effective category management and site merchandise strategies

· Optimize site and app digital shopping experience to maximize shopper engagement and sales

· Collaborate closely with cross-functional teams, including sales, marketing and analytics to ensure seamless execution of category strategies and business goals

· Monitor, understand and utilize data and key metrics from multiple and varied sources (devices and platforms, shopper behaviour, market trends and competitive insights)

· In-depth reporting and insights to partner teams and identify performance improvement opportunities.

· Provide actionable insights by analysing consumer behaviour, site metrics and demographic trends to enhance shopper experience

· Develop and implement long-term strategic plans for digital category growth basis industry best practices benchmarking

· Develop a deep understanding of shopper behaviour and user journeys for different categories. Leverage the insights into action for enhanced shopper experience

· Streamline processes, manage project timelines, and resolve operational challenges to improve task execution and efficiency.

Qualification and Experience

· MBA degree in Business/Marketing or a related field

· 10+ years of experience in ecommerce or D2C with focus on site/app merchandising or category management. Experience in optimizing the UX/UI strategies to enhance shopper engagement and sales.

· Dynamic, self-starter and highly motivated individual who would like to work in an intellectually & professionally challenging environment

· Excellent grasp of UX/UI over site and App for ecommerce/D2C. Deep market insight into trends, competitor activities and consumer behaviour

· Proven ability to lead and develop a team, fostering a collaborative and high-performance work environment, with strong horizontal leadership and influence skills

· Exhibits deep curiosity and a strong passion for understanding and enhancing the shopper experience

· Lead efforts to continuously learn about customer behaviours, preferences and trends and drives innovative solutions that delight shoppers and set industry standards

· High level of initiative and organization, with the ability to manage ambiguity, risk, uncertainty and changing directions.

· Technical skills: Proficiency with tools like Adobe Analytics, CLM tools, Adobe Target, etc.

· Effective written and verbal communication skills to articulate vision, strategy and insights to senior leadership and stakeholders

· Expertise in gathering, analysing and interpreting complex data to make strategic directions and provide high-level insight