SEO Specialist - Technical & eCommerce

Floraindia.com is a 22 years old eCommerce Organization dealing in gifting of flowers bouquet and other products is calling applications from highly motivated and experienced SEO Officer to join our dynamic marketing team. The ideal candidate must have a proven track record of successfully improving website rankings and driving organic traffic. You will be responsible for developing and implementing effective SEO strategies, conducting thorough keyword research, and analyzing website performance to ensure optimal search engine visibility. 

Responsibilities:

SEO Strategy Development & Implementation for eCommerce (MUST):

• Develop and execute comprehensive SEO strategies to improve organic search rankings and drive targeted traffic.
• Conduct in-depth website audits and competitor analysis to identify opportunities for improvement.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.

Keyword Research & Optimization:

• Conduct thorough keyword research to identify high-value keywords and phrases.
• Optimize website content, meta tags, and other on-page elements for targeted keywords.
• Monitor keyword performance and adjust strategies as needed.

On-Page & Technical SEO (MUST):

• Implement on-page optimization techniques, including content optimization, internal linking, and site structure improvements.
• Identify and resolve technical SEO issues, such as crawl errors, site speed problems, and mobile optimization.
• Ensure website compliance with search engine guidelines.

Off-Page SEO & Link Building:

• Develop and execute effective link-building strategies, including guest posting, outreach, and directory submissions.
• Build and maintain relationships with relevant websites and influencers.
• Monitor and analyze backlink profiles.

Content Marketing & Blogging:

• Collaborate with content creators to develop SEO-friendly content.
• Manage and optimize blog content for search engine visibility.
• Identify and leverage content marketing opportunities.

Analytics & Reporting:

• Utilize Google Analytics, Google Search Console, and other tools to track and analyze website performance.
• Generate regular reports on key SEO metrics and provide actionable insights.
• Use Google Trends and Google Keyword Planner to find and optimize the best keywords.

Social Media Optimization:

• Integrate SEO strategies with social media marketing efforts.
• Optimize social media profiles and content for search engine visibility.

Data Analysis & Reporting:

• Demonstrated data analytical skills.
• Advanced knowledge of MS Excel, including pivot tables, formulas, and data visualization.

Required Skills & Qualifications:

• 4 - 5 years of proven experience in SEO.
• Strong understanding of search engine algorithms and ranking factors.
• Expertise in keyword research, on-page optimization, and link building.
• Proficiency in Google Analytics, Google Search Console, Google Trends, Google Keyword Planner, and other SEO tools.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team. 
• Strong understanding of Social Media platforms.
• Experience with guest post outreach.
• Advanced MS Excel skills.

Preferred Qualifications:

• Knowledge of paid advertising platforms (Google Ads, Meta Ads, LinkedIn Ads).
• Experience with content management systems (CMS) like WordPress.
• Familiarity with HTML, CSS, and JavaScript.

Benefits:

• 30k - 35k pm, depending on the evaluation of the candidate.