SEO Specialist

Designation: Social Media Handler & SEO Specialist (Passenger Transport)

Shift Time: AEST/AEDT Time zone, 5:30 AM IST, 9 hours/day including 1-hour break.

Working Days: 5 days per week

Bus/Coach Charter Company

Location: Mohali, Punjab (Back Office)

Job Type: Full-time | 5 days/week

Experience: Minimum 2 years in Social Media & SEO (Preferred)

Salary: ₹15,000 – ₹30,000 per month (depending on experience)

Reports To: Project Manager / Marketing Manager / Director

Job Description:

Dhillon Charter is looking for a creative and data-driven Social Media Handler & SEO Specialist to manage our online presence, grow our brand visibility, and drive customer engagement. This role combines social media strategy, content creation, and SEO expertise to deliver measurable business growth.

Key Responsibilities:

Social Media Management

• Plan, create, and implement social media strategies aligned with business goals.
• Publish engaging content (posts, reels, videos, stories, blogs) across Facebook, Instagram, LinkedIn, YouTube, TikTok, and X (Twitter).
• Manage community engagement—respond to comments, messages, and reviews.
• Track and analyse performance metrics, delivering monthly reports.
• Stay ahead of the curve with trends, platform updates, and best practices.

SEO Optimisation

• Conduct keyword research for relevant services and locations.
• Optimise website pages, blogs, and landing pages for organic ranking.
• Implement on-page and off-page SEO strategies.
• Build high-quality backlinks and manage local SEO listings (Google Business, Bing, etc.).
• Use Google Analytics, Search Console, and SEO tools to measure progress.

Skills & Competencies

• Proven experience in social media management and SEO.
• Strong writing, editing, and storytelling skills.
• Knowledge of design tools like Canva / Adobe Suite (advantage).
• Familiarity with SEO tools (SEMrush, Ahrefs, Moz, Ubersuggest, etc.).
• Analytical mindset with ability to turn insights into actions.
• Creative, detail-oriented, and highly organised.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, or related field (preferred).
• Minimum 2 years’ experience in digital marketing roles.
• Experience with Facebook Ads / Google Ads is desirable.
• Up-to-date with digital marketing trends, algorithms, and platform changes.

KPIs You’ll Be Measured On

Social Media: Post frequency, engagement rate, follower growth, response times, content quality.
SEO: Keyword rankings, organic traffic growth, bounce rate, backlinks, Google Business engagement.
Strategy & Reporting: Timely reporting, ROI tracking, and fresh campaign ideas.

Why Join Us?

• Be part of a growing marketing team shaping brand visibility.
• Opportunity to experiment with creative campaigns & new tools.
• Exposure to international markets and latest digital strategies.
• Supportive, collaborative culture with growth opportunities.

If you’re a social-first, SEO-savvy marketer who loves driving engagement and results, we’d love to hear from you!

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person

Expected Start Date: 01/09/2025