Department
Digital Marketing, Growth & Marketplace Optimization
Reporting To
Digital Marketing Head
Location
Ahmedabad (On-site)
Employment Type
Full-time
Experience Required
Minimum 1–3 years hands-on experience
E-commerce / Marketplace experience is mandatory
About Handmark
Handmark is a purpose-driven Indian e-commerce marketplace focused on artisans, handicrafts, GI-tag products, handmade items, and region-specific traditional products. The platform enables artisans and sellers to reach customers directly while promoting Indian craftsmanship, local manufacturing, and self-reliance.
SEO and organic social media
Role Objective
end-to-end organic growth
The role requires strong execution capability, coordination with content and tech teams, and a data-driven mindset.
Key Objectives of the Role
- Increase organic visibility of products, categories, and sellers
- Drive qualified organic traffic from search engines and social media
- Improve organic conversions and sales
- Build long-term search authority and brand credibility
- Strengthen brand presence on social platforms through consistent content
Detailed Responsibilities
1. Product, Category & Collection SEO (Core Responsibility)
Product Page SEO
- Perform keyword research for:
- Individual products
- Product variants
- Regional and craft-specific searches
- Optimize:
- Product titles
- Product descriptions
- Meta titles and meta descriptions
- Product URLs
- Ensure correct keyword placement without keyword stuffing
- Optimize product images with:
- ALT text
- Proper file naming
- Compression for page speed
- Align product pages with correct search intent (informational vs transactional)
Category & Collection SEO
- Design and optimize SEO-friendly category structures for:
- Handicrafts
- Artisan products
- GI-tag items
- Festival-based collections
- Optimize category pages with:
- SEO-rich introductory content
- Proper H1, H2, H3 hierarchy
- Strong internal linking to sub-categories and products
- Manage SEO for filters, attributes, and faceted navigation to avoid duplication issues
2. Seller Page & Marketplace SEO
- Optimize seller profile pages for:
- Artisan and brand name searches
- Regional craft discovery
- Maintain consistent SEO structure across all seller pages
- Define SEO content guidelines for seller-uploaded product information
- Improve seller discoverability using internal linking and structured content
3. Content SEO & Organic Growth Strategy
Blog & Informational Content
- Plan SEO-driven content around:
- Indian handicrafts
- Artisan stories
- GI-tag products
- Regional crafts
- Festival buying guides
- Conduct keyword research for blogs and landing pages
- Create detailed SEO briefs for content writers including:
- Primary and secondary keywords
- Search intent
- Suggested headings
- Internal linking strategy
- Optimize existing content to improve rankings, CTR, and engagement
Seasonal & Campaign SEO
- Prepare SEO strategy for:
- Diwali
- Navratri
- Raksha Bandhan
- Wedding and gifting seasons
- Optimize campaign landing pages before launch
- Track seasonal keyword trends and update content accordingly
4. Technical SEO (Coordination & Validation)
not expected to code
Responsibilities include:
- Conduct regular SEO audits to identify:
- Indexing issues
- Crawl errors
- Duplicate content
- Broken links
- Page speed and Core Web Vitals issues
- Coordinate implementation of:
- XML sitemaps
- Robots.txt rules
- Canonical tags
- Pagination and filtering logic
- Validate SEO compliance during:
- Website updates
- New feature launches
- Seller module enhancements
5. Off-Page SEO & Authority Building
- Plan and execute ethical, white-hat link building strategies
- Build backlinks through:
- Guest posts
- Craft, culture, lifestyle, and business blogs
- Relevant directories and listings
- Avoid spammy or black-hat SEO practices
- Monitor backlink quality and overall domain authority
- Work on brand mentions and referral visibility for Handmark / Swaraj
6. Social Media Marketing (Organic)
Platforms Covered
- Instagram
- Facebook
- YouTube (basic coordination and SEO support)
- Pinterest (important for handicraft and lifestyle discovery)
Content Planning & Execution
- Create and manage a monthly organic social media content calendar aligned with:
- Product launches
- Category promotions
- Festival collections
- Blogs and SEO campaigns
- Repurpose SEO blogs into social media posts, captions, and carousels
- Coordinate with design and content teams for creatives (execution guidance only)
Product, Category & Brand Promotion
- Promote:
- Featured products
- Category collections
- GI-tag and regional crafts
- Ensure captions and hashtags support brand keywords and discoverability
- Link social content with relevant product, category, and blog pages
Artisan & Seller Storytelling
- Highlight artisan journeys, seller stories, and craft processes
- Build brand trust and emotional connection through storytelling
- Maintain consistent brand tone and messaging
Community Engagement (Basic Level)
- Monitor comments and messages related to brand and content
- Respond to basic queries or coordinate internally for resolution
- Encourage engagement through polls, questions, and festival conversations
Social Media Performance Tracking
- Track:
- Follower growth
- Reach and engagement
- Traffic driven from social platforms to the website
- Prepare monthly organic social media performance summaries
7. Analytics, Tracking & Reporting
- Track and analyze:
- Organic traffic growth
- Keyword rankings (product, category, brand)
- Organic conversion rates
- Top-performing and underperforming pages
- Use:
- Google Analytics
- Google Search Console
- SEO tools like Ahrefs, SEMrush, or Ubersuggest
- Prepare:
- Weekly performance updates
- Monthly detailed reports with insights and action points
- Recommend continuous improvements based on data
Required Skills & Knowledge
Mandatory
- Strong understanding of:
- On-page SEO
- Off-page SEO
- Technical SEO fundamentals
- Proven experience in e-commerce or marketplace SEO
- Experience handling organic social media pages for brands
- Hands-on experience with SEO tools and analytics platforms
- Strong keyword research and competitor analysis skills
- Understanding of website architecture and internal linking
Preferred
- Experience with handicraft, lifestyle, fashion, or multi-seller platforms
- Knowledge of WordPress, Shopify, or custom e-commerce platforms
- Basic understanding of CRO and UX impact on SEO
- SEO or Digital Marketing certification
Soft Skills & Work Style
- Detail-oriented and execution-focused
- Ability to work independently with ownership mindset
- Clear communication with tech, content, and business teams
- Data-driven and result-oriented
- Willingness to learn and adapt to platform changes
Key Performance Indicators (KPIs)
- Growth in organic traffic (overall and category-wise)
- Improvement in keyword rankings for priority products
- Increase in organic sales and conversions
- Reduction in technical SEO issues
- Growth in indexed pages
- Improvement in CTR
- Growth in organic social media followers and engagement
- Traffic contribution from social media
What Handmark
- Direct impact on a growing Indian artisan marketplace
- Opportunity to build organic growth channels from the ground up
- Long-term learning and career growth
- Performance-linked growth and compensation
Interested Personal Send your resume to (swaraajecosystem@gmail.com) or whats app +91-7486059470
