SEO & SEM Expert

About Us

Zantera is a performance-driven marketing consultancy helping global brands scale through digital excellence, data-led strategy, and growth marketing innovation.

SEO & SEM Specialist

Key Responsibilities

1. WordPress Upkeep & Security

• Manage regular core, theme, and plugin updates.
• Maintain daily automated backups and uptime monitoring.
• Conduct malware scans, database optimization, and cache cleanup.
• Apply minor UI or layout fixes (within existing templates).
• Audit broken links, deprecated plugins, and security alerts monthly.

2. Technical & On-Page SEO

• Page-speed optimization (WebP compression, JS/CSS minification).
• Configure and maintain sitemap / robots.txt.
• Optimize meta titles & descriptions across all live pages.
• Implement keyword-based H1–H3 structuring and internal link mapping.
• Deploy schema markup (restaurant/menu/review) and validate via Google Rich Results Test.
• Perform ongoing Core Web Vitals & indexing health checks.

3. Local SEO & Google Business Profile Management

• Manage full GBP profile: weekly posts, Q&A, menu/product sync.
• Upload 4–6 optimized photos (food & interior) every month.
• Run review-generation campaigns with QR codes.
• Track queries & engagement via GMB Insights and optimize citations.
• Submit and maintain listings on Yelp, TripAdvisor, Zomato etc.

4. Content Marketing (Blogs)

• Research topics and keywords for seasonal or local food trends.
• Write / edit 2 SEO-optimized blogs per month (1 000–1 200 words).
• Add interlinks to menu & order pages; upload on WordPress.
• Optimize meta, featured image, and FAQ schema for snippets.
• Proofread, format, and ensure consistency in tone & structure.

5. Link Building & Citations

• Conduct monthly outreach to local blogs / food portals for backlinks.
• Manage directory submissions (Restaurantji, OpenTable if applicable).
• Optimize anchor text and monitor backlink quality.
• Analyze competitor backlink profiles and refine strategy quarterly.

6. Reporting & Account Management

• Deliver monthly analytics & KPI reports (GA4 + GSC + GBP).
• Present keyword ranking & traffic trend visualizations.
• Join 30-minute client review calls to discuss progress & next actions.
• Maintain a shared Google Sheet tracker / dashboard for all tasks.

Desired Candidate Profile

• 2 - 3 years’ hands-on experience in SEO & SEM (agency or brand side).
• Strong knowledge of WordPress, GA4, GSC, GBP, and schema markup.
• Familiar with paid search fundamentals (Google Ads / Meta Ads basics).
• Analytical mindset — comfortable interpreting ranking / traffic data.
• Basic design sense for web visuals and on-page UI alignment.
• Excellent communication skills and detail-oriented work ethic.

💼 What We Offer

• Work with premium brands in F&B, retail, and lifestyle segments.
• Collaborative on-site culture with direct mentorship from senior marketers.
• Opportunity to lead SEO & SEM strategy across multi-channel campaigns.
• Competitive salary, growth opportunities, and performance-based incentives.

📩 To Apply:

Application – SEO & SEM Specialist"