Performance Marketing Executive (Meta & Google Ads)

Zantera is a growth-driven digital and product marketing consultancy empowering brands to scale through data-led strategies, automation, and performance marketing.

We work with clients across India, the Middle East, and global markets, delivering measurable results through ROI-focused campaigns across Google, Meta, LinkedIn, and other digital platforms.

Role Overview

We’re seeking a Performance Marketing Executive with 1–2 years of proven experience in managing Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).

You’ll be responsible for end-to-end campaign ownership — from planning and execution to optimization and reporting — for both Zantera’s in-house campaigns and client portfolios across industries.

This role demands an analytical mindset, a creative approach to ad strategy, and a results-driven attitude to maximize ROI.

Key Responsibilities

1. Campaign Planning & Execution

• Set up and manage high-performing campaigns across Google Search, Display, YouTube, Facebook, and Instagram.

• Conduct keyword research, audience segmentation, and budget allocation to achieve campaign goals.

• Develop and implement A/B testing for creatives, headlines, audiences, and landing pages.

2. Optimization & Performance Management

• Monitor daily metrics including CTR, CPC, CPA, and ROAS.

• Continuously optimize bids, creatives, and targeting to maximize ROI and lead quality.

• Implement remarketing and lookalike campaigns to drive conversions.

3. Analytics & Reporting

• Track and analyze campaign performance through Google Analytics, Meta Business Manager, and other ad dashboards.

• Prepare detailed weekly and monthly performance reports with actionable insights.

• Recommend data-driven strategies to improve campaign results and reduce costs.

4. Collaboration & Strategy

• Work closely with the content, design, and client strategy teams to align creatives and messaging with campaign objectives.

• Support client presentations and strategy meetings with analytical findings and performance insights.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.

• 1–2 years of experience in managing Google and Meta ad campaigns.

• Strong command of Google Ads Manager, Meta Ads Manager, and Google Analytics.

• In-depth understanding of ad metrics: CTR, CPC, CPA, ROAS, conversions, impressions, and reach.

• Excellent analytical, communication, and problem-solving skills.

• Ability to multitask and deliver under tight deadlines.

Preferred Skills

• Experience in retargeting, lookalike audience creation, and funnel optimization.

• Knowledge of SEO, CRO (Conversion Rate Optimization), and landing page performance.

• Familiarity with marketing automation tools such as HubSpot, Zoho, or Marketo.

Job Details

• Position: Full-time

• Experience Required: 1–2 years

• Location: On-Site

• Salary: Competitive, based on experience and performance

Why Join Zantera?

• Work with global brands across diverse sectors.

• Learn from a data-driven, performance-first marketing culture.

• Gain hands-on experience with advanced ad technologies and automation tools.

• Be part of a collaborative team that thrives on creativity and measurable impact.

Apply Now

contact@zantera.io