SEO Manager

Job Title: SEO Manager

Location: Calicut, Kerala
Department: Digital Marketing
Employment Type: Full-time
Experience Required: 5–8 years in SEO and digital marketing
Salary: Will be discussed during the interview

About Xylem Learning

Xylem Learning is one of India’s fastest-growing EdTech companies, empowering students through high-quality coaching programs for NEET, JEE, CA, CMA, ACCA, and other competitive exams. With a strong presence across Kerala, Karnataka, and Tamil Nadu, we are driven by innovation and a learner-first mindset.

As we continue to scale, we're looking for a strategic and data-driven SEO Manager who can take charge of our online presence and lead our organic growth efforts across multiple verticals.

About the Role

As an SEO Manager at Xylem Learning, you will play a pivotal role in driving our organic visibility, traffic, and lead generation through optimized search strategies. This is a leadership role that involves working cross-functionally with content, design, development, and marketing teams to create impactful SEO roadmaps.

The ideal candidate is well-versed in modern SEO practices, has hands-on experience with AI and SEO tools, and can lead and mentor a team of SEO specialists while staying up-to-date with algorithm updates and emerging digital trends.

Key Responsibilities

Strategic SEO Planning & Execution

• Develop and execute end-to-end SEO strategies aligned with business and content objectives.
• Conduct in-depth keyword research, competitive analysis, and gap identification.
• Manage technical SEO audits and ensure site health and crawlability.

Content Optimization & Coordination

• Collaborate with content writers and creators to develop SEO-optimized blog articles, landing pages, and educational resources.
• Optimize existing content for improved rankings and CTR.
• Implement structured data, internal linking, and content freshness best practices.

Team Management & Mentorship

• Lead a team of SEO analysts and interns, overseeing daily tasks, performance, and skill development.
• Build training SOPs for junior members on SEO tools, AI-assisted research, and best practices.
• Foster a results-oriented and collaborative team culture.

Analytics & Performance Tracking

• Monitor performance through Google Analytics, Search Console, SEMrush, Ahrefs, and other platforms.
• Provide monthly SEO reports with KPIs like organic traffic, keyword positions, CTR, bounce rate, and lead generation.
• Use insights to recommend new experiments and strategy pivots.

AI & Tool-Driven SEO Innovation

• Use AI tools (e.g., ChatGPT, Jasper, Surfer SEO) to scale research, on-page optimization, and content structuring.
• Integrate automation wherever possible to reduce turnaround time and increase output.
• Stay informed about the latest Google algorithm updates, EEAT guidelines, and SERP trends.

Cross-Department Collaboration

• Work with UI/UX, marketing, and development teams to ensure SEO best practices are followed in all digital assets.
• Partner with paid marketing to optimize synergy between organic and paid campaigns.

Key Requirements

• 4–6 years of experience in SEO, with at least 1–2 years in a team leadership role.
• Proven success in increasing organic traffic and keyword rankings.
• Strong knowledge of tools like Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, and AI tools for SEO.
• Familiarity with CMS platforms like WordPress and e-learning content platforms is a plus.
• Analytical mindset with excellent verbal and written communication skills.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.
• Passion for education, innovation, and student impact.

Why Join Xylem Learning?

• Be part of a mission-driven team transforming the education space.
• Get the opportunity to build and lead SEO strategies across high-impact programs.
• Work in a dynamic, tech-forward environment that values innovation and initiative.
• Exposure to fast-scaling EdTech models and pan-India brand growth.
• Supportive and collaborative culture that invests in your career growth.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹50,000.00 per month

Education:

• Bachelor's (Required)

Experience:

• SEO: 5 years (Required)
• SEO tools: 5 years (Required)
• Team Handling: 4 years (Required)

Work Location: In person