Senior Sales Executive

Job Title: Senior Sales Executive - B2B

Company Vertical : Hemp Textiles - Hemp Fabric Lab

Location : Mumbai

Reporting To : Business Head

About Hemp Fabric Lab

Hemp Fabric Lab is building India’s hemp textile ecosystem, from premium fibres, yarns to fabrics for fashion, interiors, and lifestyle. We work with designers, brands, buying houses, export houses, and companies that value Sustainable Material Innovation and crafts. This role is for someone who thinks in numbers, understands scale, and wants to build a category, not just close deals.

Role Overview

We are looking for a high-performing, data-driven, and polished Sales Enthusiast to drive B2B growth at Hemp Fabric Lab. This role owns end-to-end sales for a ₹5+ crore business, combining strong relationship-building with rigorous financial and sales analysis.

This person will be equally comfortable closing deals and working deep in Excel, tracking conversions, forecasting revenue, analysing margins, and optimising performance.

Key Responsibilities

Sales Leadership & Revenue Ownership

• Own and grow B2B revenue across fabrics, yarns, and textile solutions.
• Manage a business currently valued at ₹5+ crore, with aggressive growth targets.
• Drive the complete sales cycle: inquiry → sampling → conversion → repeat orders
• Build and manage high-value relationships with designers, brands, buying houses, retailers, and textile companies.

Online & Offline Sales Channels

• Handle B2B sales via emails, WhatsApp, calls, field visits, client meetings, exhibitions, industry networking and CRM tools.
• Represent HFL confidently in negotiations, presentations, and commercial discussions.

Excel, Data & Commercial Analysis (Critical)

• Be extremely strong in Excel - this role is numbers and targets-driven.
• Track and analyse:

o Lead funnel & conversion rates

o Revenue by client, category, and channel

o Gross margins, discounts, and deal profitability

o Sales forecasts vs actuals

o Repeat purchase and customer lifetime value

• Build and maintain sales trackers, dashboards, and reports.
• Work closely with the Business Head on pricing strategy, margin optimisation, and forecasting.

Client Experience & Conversion Excellence

• Deliver a premium, consultative sales experience aligned with HFL’s brand.
• Translate client requirements into commercially viable fabric solutions.
• Maintain a high conversion rate and disciplined follow-up process.
• Own negotiations, closures, and key account management.

Team Management

• Manage and mentor one Sales Executive.
• Set targets, monitor performance, and ensure CRM and data hygiene
• Ensure timely follow-ups, reporting, and pipeline visibility

Cross-Functional Collaboration

• Coordinate with operations, inventory, and logistics to ensure smooth execution.
• Flag risks related to stock, margins, or delivery timelines.
• Share structured market insights and customer feedback with leadership.

Who We’re Looking For

Experience

• 3-4+ years of proven B2B sales experience, preferably in textiles, fabrics, fashion, or allied industries.
• Strong track record of high conversion rates and revenue ownership.
• Experience handling large accounts, repeat business, and long sales cycles.

Excel & Analytical Skills (Must-Have)

• Advanced Excel proficiency is mandatory

(Pivot tables, VLOOKUP/XLOOKUP, SUMIFS, dashboards, forecasting models).

• Strong comfort with numbers, margins, and commercial decision-making.
• Ability to translate data into actionable sales strategies.

Personality & Presence

• Extremely well-spoken, polished, and confident
• Professional, credible, and composed to be able to represent a premium brand.
• A go-getter with high ambition, ownership mindset, and leadership potential
• Comfortable dealing with internal and external senior stakeholders and designers.

Mindset

• Highly organised, disciplined, and targets-driven.
• Strategic thinker with hands-on execution ability.
• Curious, proactive, and solutions-oriented.
• Passion for quality materials and building long-term value.

Why This Role Matters

• Exposure to a ₹5+ crore Niche B2B Business with real decision-making authority.
• Work directly with the Business Head on growth, pricing, and strategy.
• Build systems, processes, and a sales engine, not just chase targets.
• Opportunity to grow into a Head of Sales role as the business scales.

Job Type: Full-time

Pay: ₹25,000.00 - ₹32,000.00 per month

Work Location: In person