Senior Sales Executive

Role Overview

revenue-owning, closing-focused role

consultative selling, negotiation, and deal-closure

closing business efficiently and profitably

A) Revenue Closure & Deal Ownership

1) Take ownership of qualified leads (SQLs) handed over by the SDR team

2) Conduct in-depth discussions to understand:

• Client concept, cuisine, and positioning
• Number of covers/rooms
• Product mix, quantities, and specifications
• Budget expectations and commercial sensitivities
• Delivery timelines and operational constraints

3) Recommend suitable Lagavi products, collections, and solutions aligned with client needs

4) Prepare and present:

• Detailed quotations
• Product proposals and combinations
• Sampling plans, where required

5) Lead commercial negotiations within the approved authority

6) Close orders and achieve assigned monthly/quarterly revenue targets

B) Client Relationship Management

• Act as the primary point of contact for clients through the sales lifecycle until order handover
• Build trust-based, long-term relationships with hospitality and B2B clients
• Handle objections, revisions, and decision delays professionally
• Uphold Lagavi’s premium, design-led brand experience in all client interactions

C) Internal Execution & Execution Support

1) Coordinate closely with:

• Design team (for product recommendations and customisation inputs)
• Procurement and operations teams (for feasibility, lead times, and execution planning)

2) Ensure complete and accurate handover of closed orders to operations

3) Support resolution of critical pre-dispatch client issues, when required

D) CRM Ownership

Zoho CRM

• Deal stages
• Commercial discussions and approvals
• Expected closure dates and values

2) Provide reliable sales forecasts based on real pipeline status

3) Adhere strictly to sales SOPs, approval workflows, and documentation standards

E) Strategic Relationship Building

1) Nurture long-term relationships with:

• Existing clients
• Architects, interior designers, and consultants
• Hospitality decision-makers

2) Re-engage past clients and dormant accounts when relevant

self-sourced opportunities

KPI's

Primary:

• Revenue closed (monthly/quarterly)
• Conversion rate from SQL → Closed
• Average deal value
• Sales cycle efficiency
• Forecast accuracy

Secondary:

• CRM accuracy and discipline
• Quality of handover to operations
• Client experience during the sales phase

Explicitly NOT KPIs:

• Cold calling volume
• Number of outbound emails or WhatsApp messages
• Self-generated lead count

Required Skills and Qualities

• Strong consultative selling and negotiation skills
• Commercial maturity and pricing judgement
• Clear, confident verbal and written communication
• Ability to manage complex, multi-touch sales cycles
• High ownership of numbers and outcomes
• Strong CRM discipline (Zoho CRM preferred)
• Calm, professional, and client-first approach
• Ability to collaborate cross-functionally

Preferred Background

• Proven experience closing mid to large-ticket deals
• Exposure to restaurants, hotels, cafés, designers, or contractors is a strong plus
• Experience with lifestyle, design, or premium brands preferred
  

What Lagavi Offers

• Ownership of

  meaningful revenue and high-value hospitality projects

• Best in category performance-linked incentives
• Strong growth path
• Opportunity to work with a fast-growing, design-led hospitality brand
• Collaborative, respectful, and non-hierarchical work culture
  

Who will succeed in this role

Someone who:

• Takes pride in closing quality business
• Thinks long-term, not transactional
• Values structure, CRM discipline, and predictability
• Enjoys consultative conversations more than volume calling
• Wants to build a serious B2B / hospitality sales career