Senior Product Manager

Role Summary

This is a strategic leadership role that sits at the intersection of product management, marketing, and commercial excellence ; shaping how our world‑class global ranges resonate with Indian customers, channel partners and specifiers.

Key Responsibilities

Portfolio Strategy & Positioning

• Own the go‑to‑market strategy.
• Translate global positioning into locally relevant narratives that align with Indian market dynamics.
• Define clear product ladders, price architecture, and value propositions to differentiate between RAK’s mass‑premium play and RAK’s global luxury segment.

Market Insights & Adaptation

• Conduct ongoing market research and competitive benchmarking to identify portfolio gaps and opportunities.
• Partner with global product teams to adapt SKUs, finishes, and designs to local preferences.
• Drive data‑backed decisions for portfolio rationalization and introductions.

Product Lifecycle Management

• Oversee product launches, updates, and phase‑outs with a cross‑functional launch calendar.
• Lead the creation of sales enablement tools (TDS sheets, design guides, hero product kits).
• Monitor product performance metrics: margin, contribution, and market penetration, adjusting strategies in real time.

Stakeholder Collaboration

• Work closely with Sales, Retail Excellence, and Supply Chain teams to ensure portfolio adoption.
• Engage with dealers, architects, and influencers to gather feedback and fine‑tune positioning.
• Act as the India voice to the global product team, sharing insights and shaping future developments.

KPIs

• Improved consideration and preference scores for premium/luxury ranges.
• Measurable uplift in dealer adoption and project specifications.

Desired Profile

• Education:

  MBA/PGDM in Marketing/Strategy or similar.

• Experience:

  10-12 years in product management, category marketing, or portfolio strategy; preferably in building materials, home décor or FMCG premium categories.
• Deep understanding of Indian trade, retail, and architect ecosystems.
• Analytical thinker with P&L ownership experience.
• Excellent communication and storytelling skills to inspire internal teams and external partners.

Why Join Us?

At RAK Ceramics, we are shaping new experiences in surfaces for India’s evolving customer. You’ll be at the heart of that journey; crafting a portfolio that blends global innovation with local insight, and building icons that redefine our industry.