We are looking for an experienced Senior Product Manager to drive the Product-Led Growth (PLG) strategy for our Employee Services SaaS platform, with a particular focus on onboarding flows, end-to-end user journeys, activation, and self-service adoption. You will lead the ideation, deployment, and optimization of features and experiences that empower end-users, accelerate product adoption, and fuel self-sustaining growth.
You will partner closely with Engineering, UX, Marketing, Sales, Customer Success, and Data teams, leveraging quantitative and qualitative insights to develop, execute, and measure a winning PLG playbook. This is a high-visibility, hands-on role requiring strong product sense, analytical rigor, and a passion for customer-centric growth.
Key Responsibilities
-
Product-Led Growth Strategy & Execution
-
Own and evolve the PLG vision and roadmap for the Employee Services SaaS offering, championing end-user value and frictionless adoption experiences.
-
Define, launch, and iterate on onboarding flows, self-serve user journeys, in-product guidance, and virality levers (e.g., referrals, sharing, collaboration features).
-
Relentlessly analyze user behavior, funnel metrics, and growth data to identify opportunities to increase user activation, retention, and conversion.
-
User Onboarding & Engagement
-
Design and optimize onboarding/activation workflows that drive time to value, reduce dropoff, and improve NPS.
-
Champion seamless and delightful first-use experiences, leveraging personalization, smart defaults, and contextual education.
-
Collaborate deeply with UX/UI and user research teams to run user studies, usability tests, and A/B experiments.
-
Measurement & Iterative Improvement
-
Define and monitor key PLG success metrics (activation, adoption, engagement, expansion, churn, etc.).
-
Build a rigorous experimentation framework to test hypotheses, measure outcomes, and iterate quickly.
-
Synthesize findings and communicate insights to stakeholders, influencing investment and prioritization.
-
Cross-Functional Leadership
-
Serve as the voice of the end-user, advocating for high standards in usability, accessibility, and overall product quality.
-
Collaborate with GTM teams to align PLG initiatives with product marketing, sales, and customer success strategies.
-
Drive alignment across Engineering, Data, Operations, and Design to deliver high-impact, scalable PLG outcomes.
Qualifications
-
5+ years of product management experience in B2B SaaS, ideally with a focus on workflow/employee-facing platforms or productivity software.
-
Proven track record designing, launching, and scaling PLG initiatives and self-serve onboarding flows.
-
Strong grasp of growth and lifecycle metrics, funnel analytics, cohort analysis, and A/B testing.
-
Experience driving product roadmaps using customer-centric, outcome-driven principles.
-
Demonstrated ability to synthesize complex requirements, uncover root causes of friction, and design elegant solutions.
-
Excellent communication and stakeholder management skills; able to influence at all levels.
-
Familiarity with modern experimentation and analytics stacks; comfort working closely with data teams and data-driven cultures.
-
High bias for action, strong ownership, and a passion for delightful user experiences.
Preferred Qualifications
-
Experience working with Employee Services, HR tech, or workflow automation solutions.
-
Prior experience with viral or collaborative SaaS products.
-
Technical fluency; background in Engineering or Data is a plus.
What s in it for you
-
Drive a critical charter with meaningful ownership and executive sponsorship.
-
Deliver outsized impact on user and business growth through innovative PLG programs.
-
Work with a passionate, collaborative team committed to transforming how employees engage with their tools.
-
Competitive compensation, equity, and generous benefits.