Senior PPC & Email Marketing Specialist

Job Title: PPC & Email Marketing Specialist

Indore (On-site)

3–6 Years

Full-Time

About Us:

We are a growing IT services and digital solutions company based in Indore, offering a dynamic and collaborative environment where innovation is encouraged. Our expertise spans web and mobile development, digital marketing, and custom software solutions. We're looking for a skilled and performance-driven PPC & Email Marketing Specialist to join our in-house marketing team and help us scale our lead generation and brand visibility.

Role Overview:

As a PPC & Email Marketing Specialist, you will be responsible for planning, executing, and optimizing paid ad campaigns and email marketing strategies. The ideal candidate is data-driven, creative, and highly skilled in running performance marketing campaigns across Google, Meta, LinkedIn, and email platforms to generate qualified leads and drive measurable business growth.

Key Responsibilities:

• Plan, launch, and manage paid ad campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn Ads.
• Conduct in-depth keyword research, audience targeting, and budget planning to maximize ROI.
• Write compelling ad copies and coordinate with the design team for creatives and landing pages.
• Monitor campaign performance daily and optimize for conversions, CPC, CTR, and quality score.
• Plan and execute targeted B2B and B2C email marketing campaigns using platforms like Mailchimp, Sendinblue, or similar tools.
• Build and manage segmented email lists, drip campaigns, and automation workflows.
• Analyze performance metrics across PPC and email channels to identify growth opportunities.
• Collaborate with the content, design, and sales teams to ensure campaign alignment with business goals.
• Stay updated with industry trends, ad platform updates, and best practices in performance marketing.

Required Skills & Qualifications:

• 3 to 6 years of hands-on experience in PPC and email marketing, preferably in IT services or digital agencies.
• Strong knowledge of Google Ads (Search, Display, Video), Meta Ads, and LinkedIn Campaign Manager.
• Proven track record of managing and optimizing campaigns with measurable results.
• Proficiency with email marketing tools (e.g., Mailchimp, ActiveCampaign, Sendinblue).
• Strong analytical skills and experience with tools like Google Analytics, Tag Manager, and UTM tracking.
• Excellent communication, copywriting, and campaign planning abilities.
• Ability to manage multiple campaigns simultaneously and work cross-functionally with other teams.

Nice to Have:

• Experience with CRM tools like HubSpot or Zoho.
• Understanding of lead scoring, nurturing workflows, and sales funnel optimization.
• Basic knowledge of HTML/CSS for email formatting.
• Google Ads and/or Meta Blueprint Certifications.

What We Offer:

• Competitive salary based on experience and performance.
• A collaborative and fast-paced work environment.
• Opportunity to lead campaigns and contribute to marketing strategy.
• Career growth and skill development opportunities.
• Performance-based bonuses and incentives.

How to Apply:

Send your resume and portfolio (if available) to hribrinfotech03@gmail.com with the subject line:

• 📩 Application for PPC & Email Marketing Specialist – Indore