Senior Paid Media Specialist

OVERVIEW:

Senior Paid Media Specialist

team of Marketing Strategists, Executives, and Creatives

numbers-driven, results-oriented, and thrives at the intersection of business objectives and data-driven performance

KEY RESPONSIBILITIES:

(1) Media Planning and Buying

• Develop and execute

  media buying strategies

  that align with client objectives and budgets.
• Manage and optimise

  paid media spend

  across digital platforms, including

  Google Ads, Meta, TikTok, Twitter, and LinkedIn

  .
• Handle

  programmatic advertising platforms

  such as

  PropellerAds and AdForm

  for advanced audience targeting.
• Oversee the

  end-to-end paid media campaign lifecycle

  , including

  keyword strategy, ad groups, ad sets, creatives, tracking parameters, and bid optimisations

  .

(2) Data and Analytics

• Execute

  A/B testing and dynamic ad placements

  to identify top-performing campaign variables.
• Monitor

  daily campaign performance

  and adjust

  bids, budgets, and targeting parameters

  for continuous optimisation.
• Analyse large datasets and

  extract actionable strategic insights

  for both

  clients and internal teams

  .

(3) Creative Collaboration

• Work closely with

  marketers and creatives

  to guide the

  development of high-performing ad assets

  .
• Ensure

  ad placements align with platform best practices

  across all digital channels.
• Adopt a

  data-driven approach

  to creative development, ensuring

  constant iteration and performance refinement

  .

(4) Conversion Optimisation

• Implement

  methodologies to improve conversion rates

  across campaigns.
• Collaborate with the

  UX/UI team

  to optimise

  landing pages and ad destinations

  for higher conversions.

(5) Financial Management

• Own and manage client media budgets

  , ensuring spending is

  strategically allocated for maximum ROI

  .
• Provide

  financial guidance on budget setting, scaling, and optimisation

  .

(6) Vendor Management and Innovation

• Maintain

  strong relationships with advertising vendors

  and platforms.
• Stay

  up to date on emerging media buying trends, platform updates, and best practices

  .

• Innovate and explore

  new

  tactics, methodologies, and automation tools

  to stay ahead of competitors.

(7) Client Relations and Reporting

• Participate in

  strategic client meetings

  to offer

  expert media buying insights

  .
• Provide

  strategic recommendations

  to internal teams regarding

  messaging, creative, and targeting strategies

  based on paid media insights.
• Deliver

  detailed performance reports

  to clients, showcasing

  results, trends, and strategic recommendations

  .

WHAT WE ARE LOOKING FOR:

Proven experience

ownership and leadership

data analysis skills

Strategic mindset

Technical proficiency

AI-driven automation

REQUIRED PLATFORM EXPERIENCE:

1. Social Platforms:

   Meta (Facebook & Instagram Ads), Google Ads, TikTok Ads, Twitter Ads, LinkedIn Ads

2. Google Advertising Platforms

   : Google Search Ads, Google Display Ads, YouTube Ads

3. Programmatic Advertising Platforms

   : PropellerAds, AdForm, Xandr, or equivalent

4. Analytics and Insights

   : Google Analytics 4 (GA4), Hotjar, Business Intelligence Platforms

5. Ad Tech and Tracking Technologies:

   Conversions API, Google Tag Manager, Tracking Pixels, and other conversion tracking tools

ADDITIONAL ASSETS:

• SEO expertise

  (both on-page and off-page).

• Multilingual skills

  (English required).

WHY JOIN US?

Own and shape

adoption of AI & automation

multi-cultural, international team

ongoing performance-based adjustments

values leadership, autonomy, and forward-thinking strategies

ABOUT BULLSHARK:

Established in late 2020, Bullshark has rapidly grown into a multi-disciplinary digital agency with a team of 30. Our core mission is to drive revenue growth for our clients through end-to-end solutions across strategy, technology, marketing, and data.

We have successfully served over 150 clients, with a portfolio that includes leading brands like Wolt, APS Bank, Farsons, Hyatt, Pfizer, Transport Malta, and many more. With operations spanning Malta and the UK, we work with clients across diverse international markets.

ARE YOU READY TO LEAD?

media buying powerhouse

All applications will be treated in the strictest confidence.