Senior Paid Media Specialist

About Search Ally Agency

Search Ally Agency is a leading white-label digital marketing service provider for marketing agencies. We specialize in SEO, PPC, social media marketing, content strategy, web development, and analytics. With over 12 years of experience, we empower agencies by enhancing their service offerings and delivering exceptional client results through data-driven strategies and cutting-edge technologies.

We foster a collaborative and dynamic work environment where creativity and innovation are celebrated.

Role Overview

We are looking for a Sr. Paid Media Specialist with 4+ years of experience to lead and optimize paid media campaigns, performance tracking, and lead management. The ideal candidate will have strong analytical skills, hands-on expertise in digital marketing platforms, and a data-driven approach to achieving business objectives.

Key Responsibilities

• Plan, execute, and optimize campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms
• Track and analyse lead flow, improve conversion rates, and ensure maximum return on investment
• Utilize Google Analytics, Google Tag Manager, and other tracking tools to measure campaign effectiveness
• Develop and manage paid social media campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter
• Optimize ad spend to ensure cost efficiency and maximize conversions
• Conduct ad copy, landing page, and audience segmentation experiments for performance improvements
• Stay updated with industry trends, emerging tools, and competitor strategies to refine marketing approaches

Required Skills and Experience

• 4+ years of experience in digital marketing, with a focus on paid media and lead management
• Expertise in Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms
• Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and conversion tracking
• Experience in lead management, CRM tools, and performance tracking
• Excellent written and verbal communication skills, including strong presentation skills
• Proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint
• Strong problem-solving skills and the ability to work independently and as part of a team
• Highly motivated, results-driven, and detail-oriented with excellent time management and organizational skills

Qualifications

• MBA, BTech, or a degree in Marketing, Business, or a related field

Benefits

• As per industry standards