Senior Media Planner

Responsible/Accountable for team's success, Overall QA & performance

Min 2-3 Years of work experience required

Technical Skills

• Tools

  - Understands research/planning / Competitive tools such as comScore, GWI, Similar web, Semrush etc.

• Strategy

  - Generally, has a strong POV when it comes to strategy/recommendations/tools/requests

• Budget management

  – owner of campaign budgets, ensure no overspends, Evaluate ROI

• Campaign planning

  – Owning media planning on Biddable + 3rd Party platforms including Budgeting, Forecasting, A/B testing, Measurement and KPI Reporting (Search, social, programmatic as well as evaluation of 3rd party platforms). Should have worked on high decibel campaigns across multiple channels like OTT, SEM, Performance, CRM, Social, Impact / Innovations with varied campaign KPI’s

• Reporting and measurement

  - Should be able to create campaign post evaluation, Weekly, monthly campaign reports audience and creative wise

• Continuous campaign inspection

  – Perform in-platform audits, Strategies and monthly benchmarking that will lead to best – in- class execution and optimal results fo0r clients
• Effective budget management – Use Pause play approach with various platforms, audiences and creatives that are non performing and performing and efficiently allocating budgets

• Ad serving / tracking

  – knowledge of Ad serving / AD - Tracking , IAS, via Campaign manager 360, MOAT etc..

• Media Funnel

  – Knowledge of mapping media metrics to business numbers – Platform wise, Audience wise and creative wise

Campaign Management/Reporting

• Overall ownership of regular reporting & larger asks like QBRs/Monthly reviews /etc.
• Acts as the day-to-day liaison between the client, creative team, and 3rd Party partners
• Proactively identifies new opportunities & suggestions to push the account forward
• Advanced analysis via various segmentations outside of typical categories (device/geo/audience/etc.)
• Ability to put together an entire client report (Excel/PPT) without much supervision
• Understands flowcharts / overall media mix schedules & implications on Search

Presentation/Client Communication

• Gain partner/client's trust in the team's capability & execution
• Taking the lead on e-mails addressed to the team and starting internal discussions if necessary
• Effectively communicate information in a digestible manner, keeping the client objective in mind
• Knows when to provide backing/support for team during client/partner conversations, especially during challenging times

Billing –

• Raising client’s estimates
• Getting PO and maintaining spends accrual sheet
• Raising Vendor RO’s
• Raising Vendor and client invoices