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Description
Job Description 1. Strategic Planning & Execution Develop and implement annual marketing plans aligned with university objectives, focusing on brand building and student acquisition. Identify market trends, student preferences, and competitive positioning to inform marketing strategy. Lead integrated campaigns combining traditional and digital channels to maximize impact. 2. Brand Management & Communication Establish and maintain a strong and consistent brand identity across all channels and materials. Craft compelling messages, success stories, and promotional content highlighting the university’s programs, faculty, research, and infrastructure. Supervise creation of marketing collaterals: brochures, presentations, videos, press releases, etc. 3. Digital Marketing Leadership Oversee digital marketing campaigns (SEO, SEM, social media, display ads, retargeting). Coordinate with in-house teams and external agencies for campaign design, execution, and performance optimization. Monitor key performance indicators (KPIs) such as CTRs, CPLs, engagement rates, and ROI. 4. Lead Generation & Conversion Develop and manage the lead generation funnel in collaboration with the admissions team. Implement and manage CRM systems to track and nurture prospective student leads. Analyze lead data and devise targeted campaigns to improve conversion rates. 5. Events, Outreach & Public Relations Plan, organize, and lead participation in education fairs, industry conclaves, school/college outreach, webinars, and open-house events. Forge relationships with schools, consultants, media partners, and community organizations to expand outreach. Build a PR strategy to engage media houses, journalists, and education influencers. 6. Team Supervision & Vendor Management Guide and mentor junior marketing staff and interns. Manage relationships with creative agencies, media planners, printers, and digital partners. Ensure marketing budgets are adhered to and campaigns are delivered on time and within scope. 7. Reporting & Analytics Provide regular reports and presentations to senior management on campaign performance, market trends, and competitor insights. Utilize analytics tools (Google Analytics, Meta Business Suite, HubSpot, etc.) to make data-driven decisions. Recommend improvements based on campaign results and emerging trends. Qualifications & Requirements: Education: Master’s degree in Marketing, Business Administration, Communications, or a related field. (MBA preferred) Experience: 5–7 years of relevant experience in education marketing, higher education branding, or admissions marketing. Proven track record of leading successful campaigns and delivering measurable results. Experience working in higher education or with educational institutions is highly desirable. Skills & Competencies: Strong leadership, project management, and communication skills. Proficiency in digital marketing tools and platforms (Google Ads, Facebook Ads, CRM systems). Ability to think strategically and execute tactically. Excellent writing, storytelling, and public speaking skills. Highly organized, proactive, and able to work under tight dead The list is an indicative not exhaustive. You shall extend your advice, for any work, as and when asked by the competent authority of the University. Show more Show less
