📍
Location:
Mohali / Chandigarh, India🕖
Shift:
U.S. Hours (7:00 PM - 4:00 AM IST)💼
Type:
Full-Time, On-site
About The Role
We're looking for a
senior, performance-focused Marketing Manager (Meta Expert)
to lead and scale all paid marketing initiatives for our
U.S.-based solar brand portfolio
.As the marketing leader, you'll
own strategy, execution, and optimization
across all paid channels — with a primary focus on
Meta Ads (Facebook & Instagram)
. You'll manage a high-performing team of
media buyers, designers, content creators, and reputation managers
to deliver measurable growth and consistent lead generation results.This role is ideal for someone who's
data-driven, creative, and hands-on
— a marketer who doesn't just delegate but dives deep into performance and strategy.
Requirements
Key Responsibilities
- Lead and manage the entire paid marketing strategy across Meta (Facebook & Instagram).
- Supervise and mentor a cross-functional marketing team of 5+ (media buyers, designers, content, and community).
- Develop, execute, and scale lead generation campaigns targeting U.S. solar markets.
- Design and optimize ad funnels, creatives, targeting strategies, and landing pages for maximum ROI.
- Oversee daily ad spend, CPL, CTR, ROAS, and conversion tracking across multiple campaigns.
- Collaborate closely with sales and leadership teams to align marketing objectives with business KPIs.
- Build, maintain, and present performance dashboards and reports for executive review.
- Drive continuous creative testing — new hooks, ad angles, offers, and messaging strategies.
- Guide and train media buyers to improve efficiency, scalability, and performance consistency.
- Work hand-in-hand with content and design teams to ensure data-backed creative execution.
Skills & Qualifications
- 10+ years of proven experience in digital marketing with a strong focus on Meta Ads (Facebook & Instagram).
- Demonstrated success managing $50K-$200K+ monthly ad budgets.
- Deep expertise in Meta Ads Manager, Pixel implementation, UTM tracking, Custom/Lookalike Audiences, and Conversion API.
- Strong background in performance marketing and lead generation for U.S. markets.
- Proficient in data analysis, campaign reporting, and funnel optimization.
- Excellent leadership, communication, and strategic planning skills.
- Experience managing and mentoring high-performing marketing teams.
- Bonus: Experience in the solar, energy, or home improvement lead-generation sectors.
Key Performance Indicators (KPIs)
- Achieving or exceeding CPL targets across campaigns.
- Weekly improvements in ad performance metrics (CTR, ROAS, conversion rate).
- Maintaining lead-to-sale quality ratios within company goals.
- Timely and accurate campaign reporting and data analysis.
Ideal Candidate
- You're both a strategist and an executor — capable of managing a team while optimizing campaigns yourself.
- You're data-obsessed and constantly look for ways to improve performance through testing and analysis.
- You understand that creative direction and analytics go hand-in-hand for success.
- You're proactive, accountable, and thrive in a fast-paced, performance-driven environment.
Why Join Us
- Lead marketing for a fast-growing U.S. solar brand with large-scale ad operations.
- Strategic ownership — your work directly impacts company revenue and growth.
- Collaborate with a creative, analytical, and ambitious team focused on results.
- Competitive compensation package and opportunities for long-term growth.
- Exposure to cutting-edge ad strategies, automation tools, and high-value campaigns in the U.S. market.
