Senior Marketing Manager (International Brands)

Job Details

• Type

  : Full-Time

• Working Days:

  Monday to Friday

• Location

  : Vadodara, Gujarat (On-site/Remote)

About the Role

Marketing Strategist

Key Responsibilities

Strategy & Planning

• Design and implement

  360° digital marketing strategies

  aligned with business goals.
• Identify growth opportunities across

  search, social, email, and affiliate channels

  .
• Develop

  GTM and media mix strategies

  (Google Ads, Meta, YouTube, programmatic) focused on CPL and ROAS.
• Create

  campaign timelines, content calendars, and audience segmentation plans

  .
• Conduct competitor analysis, market research, and

  go-to-market strategies

  for product launches.
• Track and report performance using

  GA4, Looker Studio, and CRM dashboards

  .

Performance Marketing

• Plan and optimize ad campaigns across

  Google Ads, Meta, LinkedIn, YouTube

  .
• Drive

  lead generation, traffic, eCommerce sales, and brand recall

  .
• Set up conversion tracking, remarketing, and

  audience segmentation

  .
• Conduct

  A/B testing

  on ad copy, landing pages, and CTAs.
• Analyse funnel progression, bounce rates, and

  user behavior insights

  with GA4 and Clarity.

Branding & Content Creation

• Build and execute

  content marketing strategies

  (SEO, social, email).
• Define

  brand positioning, tone of voice, storytelling framework

  .
• Develop and script creative assets for

  campaigns, reels, landing pages, and blogs

  .
• Lead

  creative development

  for ads, videos, and social campaigns.
• Manage organic content calendars and brand engagement moments.

Digital Marketing Infrastructure

• Implement

  GA4 with GTM

  for event tracking and attribution.
• Build

  conversion funnels and dashboards

  in Looker Studio.
• Set up

  email marketing automations

  (Mailchimp, Klaviyo, Zoho).
• Optimize websites for

  SEO, performance, and conversions

  .
• Create and manage

  custom audience pools

  and advanced GTM triggers.

Client, Team & Campaign Management

• Collaborate with clients to deliver measurable outcomes.
• Coordinate with

  cross-functional teams

  (design, content, dev, video).
• Prepare detailed reports, insights, and presentation decks.
• Guide and mentor junior team members and freelancers.
• Manage multiple international clients across

  US, UK, Canada, Australia, Netherlands

  .

Required Skills & Tools

Advertising & Performance:

Creative & Content:

CRM & Automation:

Analytics & Reporting:

Others:

Soft Skills

• Strong communication & presentation skills
• Analytical, detail-oriented & data-driven mindset
• Ability to multitask and manage global projects

Preferred Qualifications

• Bachelor’s/Master’s in Marketing, Business, Mass Communication, or related field

• 7–20 years

  of proven experience in digital marketing, branding, or strategy
• Experience working with diverse international clients

What You Bring

• Deep understanding of how

  performance marketing, content, and brand strategy

  work together.
• Ability to

  blend creativity with data-driven execution

  for scalable growth